Nine Mobile Exchanges That Get Real-Time Analytics

A friend recently told me he dreamt he was a high-frequency stock trader, and every day he had to wait for the newspaper to hit his doorstep to know how he performed. In truth, his dream isn’t far from the reality in programmatic advertising. You can buy or sell an ad in milliseconds, but it typically takes hours or days to analyze the results. In the meantime, the ground has shifted beneath your feet.

To win in any real-time marketplace, real-time awareness is a must. This is why Metamarkets spent the past year rebuilding key parts of our technology stack, and it’s why today we’re proud to announce the general availability of our real-time offering. As covered in MediaPost, nine mobile exchanges have signed on as launch partners: Chartboost, Flurry, Inneractive, Millennial Media, MobPro, MoPub, OpenX, Smaato, and Vungle.

Metamarkets makes it easy for decision-makers at these companies to track performance fluctuations across accounts, quickly identify and fix timeouts, discrepancies and other issues that can cause huge losses in revenue, and help their demand and supply partners optimize their bidding and floor strategies. Many of our clients also use the platform to provide live reports to their buyers and sellers—enhancing transparency and marketplace liquidity.

The benefits of instant awareness, and the costs of not having it, will continue to grow as programmatic assumes an increasing role in the marketing mix. As I recently wrote in AdExchanger, the programmatic space is entering a new phase. We’ve spent the past five years making it work, and making it fast. Now we’re on the path to “making it smart,” and those that embrace the power of real-time feedback stand to reap the bulk of those rewards.

If you’re interested in learning more about Metamarkets, our technology, and how we can help you grow your programmatic business, don’t hesitate to reach out.

Featured image courtesy of: Vossman in Wikimedia Commons