Fast Insight for Big Data
Metamarkets Analytics
Online media companies are generating huge streams of valuable event data every day. Metamarkets’ analytics platform, gives them the insight to manage and monetize this high-volume streaming data.
Metamarkets' Analytics Platform in:
Online Advertising
- Optimize pricing and sell more inventory with up-to-the minute sales transaction data
- Perform large-scale historical analysis across all ad sales channels
- Monitor on-going publisher and advertiser activity in an advertising marketplace, and identify issues before they significantly impact revenue
Online Gaming
- Understand in-game actions to prioritize features and manage game catalogs
- Monitor on-going participant activity to increase conversion rates and maximizes revenues
- Better understand gaming user demo graphics to identify most loyal and profitable customers
Social Media
- Analyze user engagement over time by geography and other demographics
- Understand the impact of a new product release on user activity
- Evaluate the results of advertising campaigns in real-time so offers can be modified to positively impact campaign outcomes
How Do We Do It?
Metamarkets' analytics platform brings together five key capabilities:
Fast
Metamarkets’ in-memory engine enables true real-time ad hoc queries, with millisecond responses over billions of records of data.
Fresh
Metamarkets processes events continuously. Event data can be analyzed within minutes of its occurrence.
Scalable
Our distributed, parallel platform achieves the scale of Hadoop, and exceeds the performance of costly MPP appliances. Coupled with our native Cloud architecture, we support deployments scaling into the petabyte range.
Smart
Metamarkets’ suite of statistical models provides powerful insights that you don’t need a PhD to understand.
Interactive
Metamarkets’ console is a next-generation web and mobile application that facilitates visual and intuitive discovery.