Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale

Filed in Algorithms, Druid, Industry, Technology

Metamarkets handles a lot of data. The torrent of data that clients send to us surpasses a petabyte a week. At this scale, the ability to failover gracefully, to detect and eliminate brownouts, and to efficiently operate huge quantities of byte-banging machines is necessary. We started and grew Metamarkets in AWS’s us-east region. And the majority of our footprint was in a single availability zone (AZ). As we grew, we started to see the side effects of being restricted to one AZ, then the side effects of being restricted to one region. It’s kind of like inflating a balloon in […]

Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale
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How To Help Your Buyers Discover Available Inventory

Filed in Best Practices, Data Visualization, Technology, Visualization

Before utilizing Metamarkets Explore, most exchanges had to send inventory availability spreadsheets to their buyers on a monthly basis. By extending our dashboards to your buyers, you make it easy for buyers to see how much inventory is available for their target parameters, what price they can expect to pay, and how it performs over time. Enabling this type of transparency to your buyers allows them to properly plan their programmatic campaigns and commit to budgets with confidence. Let’s say a buyer was curious about inventory available with the following parameters: Ad Size: 320 x 50   Country: US & UK   […]

How To Help Your Buyers Discover Available Inventory
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Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors

Filed in Best Practices, Industry, Musings

Transparency in digital marketing continues to be a dominant theme of 2017 – major brands like P&G and Unilever are backing up their calls to clean up the digital ad ecosystem by reducing their spending and decreasing the number of sites they spend on. It is becoming increasingly urgent for marketers to offer radical transparency in programmatic marketing if they wish to keep up with the brands’ growing demands. This is the third post in our three-part series taking a deeper look at the results of our recent research (see: The Transparency Opportunity) that looks at the perceptions of brands, […]

Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors
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Sharing Data With Your Team Members Through Scheduled Reports

Filed in Best Practices, Company, Data Visualization, Technology, Visualization

As the top interactive analytics tool for programmatic marketers, Metamarkets Explore not only lets users dive deep into their granular-level data – it also helps users better collaborate and share data with others. We have previously discussed how many companies choose to extend their dashboards to their partners and customers to provide better transparency into their businesses, as well as how some companies utilize the Metamarkets API to pull data into their own applications and systems. But what about colleagues within your organization who don’t have daily access to Metamarkets Explore and might benefit from the insights provided by your data? Scheduling […]

Sharing Data With Your Team Members Through Scheduled Reports
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Transparency Opportunity Blog Series: Defining the Calls for Transparency

Filed in Company, Data Visualization, Technology

At Metamarkets, we believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence the purchase of digital media. This is the second of a three-part series taking a deeper look at the results of that research and our takeaways for the programmatic marketing industry. If you missed it, be sure to check out our first post on Quantifying Trust. Today, we’ll look at the results that help us better define transparency to understand what […]

Transparency Opportunity Blog Series: Defining the Calls for Transparency
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