The Numbers Are In: Programmatic Video is on the Rise

Filed in Best Practices, Company, Industry, Product Update, Technology

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 200 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. Until recently, mobile and display data held a dominant share of the events analyzed in Metamarkets dashboards. However, in a clear illustration of the growth of video content in programmatic media, that data is starting to shift more and more toward video events. Last month the Metamarkets platform hit an all-time apex for video events – in only 30 days, we processed and visualized nearly 560 billion monthly […]

The Numbers Are In: Programmatic Video is on the Rise
Read Post Comments

Unlocking Granular Audience Level Data With Explore

Filed in Best Practices, Company, Corporate, Data Visualization, Industry, Technology, Visualization

We recently released our Transparency Opportunity Report, which highlights how a lack of data transparency in the programmatic advertising market is inhibiting the growth of media buying. From that study, audience targeting data was identified as one of the most important factors contributing to the overall transparency dilemma within programmatic marketing. What does this mean? Buyers, sellers, and brands are having a hard time understanding exactly who their campaigns are reaching at the granular level. We have touched on many different ways Metamarkets Explore, our interactive analytics product, can help programmatic buyers and sellers do things like increase yield, discover […]

Unlocking Granular Audience Level Data With Explore
Read Post Comments

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth

Filed in Announcement, Company

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth Brands, Agencies and Publishers Willing to Increase Budgets for More Trustworthy Data SAN FRANCISCO, May 1, 2017 – New research released today indicates that a lack of data transparency is inhibiting the growth of programmatic media buying and that 41 percent of respondents agreed they would not significantly increase their programmatic budgets until there was better transparency around data. In a white paper released today titled “The Transparency Opportunity,” the results of a survey conducted by research firm Industry Index and commissioned by Metamarkets revealed the attitudes of brands, agencies […]

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
Read Post Comments

Our Mission for Radical Transparency

Filed in Announcement, Company, Musings

At Metamarkets we believe that you empower people when you provide them with the information they need to make decisions. That’s why it’s always been our mission to put data at people’s fingertips so they can instantly see what’s happening in their business, discover trends and take action. As an independent data and analytics provider, we’ve spent the last few years providing programmatic buyers and sellers with the tools needed to turn mountains of data into revenue driving insights. While our interactive analytics offering has met the needs of the world’s leading exchanges and DSPs, the demand for intuitive access […]

Our Mission for Radical Transparency
Read Post Comments

Managing a Large-scale Spark Cluster with Mesos

Filed in Best Practices, Druid, Technology

At Metamarkets, we ingest more than 100 billion events per day, which are processed both realtime and batch. We store received events to our Kafka cluster and the stored events in Kafka are processed by both Samza and Spark for real-time stream processing and batch processing, respectively. We have clients who send us data in batch only, but batch processing is done for clients who send us data in real-time in order to fix up any incorrectness in produced data, including deduplicating and joining events that were outside of the real-time join window. Batch processing is a two-step operation where […]

Managing a Large-scale Spark Cluster with Mesos
Read Post Comments