How to Win More Bids With Bid Status

Filed in Best Practices

Utilizing the bid status dimension within your Explore dashboard is a quick and easy way to optimize campaigns and win more bids. Although there are a few different types of bid status values, the 3 most prevalent and insightful values are below floor price, lost on price, and won. Each of these values offer unique insights into your overall bid landscape to help you make better decisions.     Bid Status = Below Floor Below floor bid status represents all bids lost due to bid price was under floor amounts. While there will certainly always be bids lost due to not hitting […]

How to Win More Bids With Bid Status
Read Post Comments

Receive Alerts on Key Metric Changes

Filed in Announcement, Product Update

With so much data to continuously explore and keep track of, it is important for your programmatic analytics to proactively alert you of the important things that need your attention. With that goal in mind, we have enhanced our alerts feature to now include percentage change conditions. Percentage change alerts give you the ability to proactively monitor large increases or decreases in key metrics that you actively track on an hourly or daily basis. For example, you can now receive alerts if: Total spend increases by 15% or more compared to yesterday Click-through rate for a high-touch campaign has decreased […]

Receive Alerts on Key Metric Changes
Read Post Comments

New Ways to Access & Use the Metamarkets API

Filed in Best Practices, Our Customers, Product Update, Technology

In 2016 we launched the Metamarkets API to give our customers the ability to query and pull data into their servers, as well as seamlessly build web applications directly on Metamarkets’ infrastructure. On February 2, we will be taking the next big step by making the API available to all users (excluding guest users) within the Metamarkets dashboard. All current users will be able to utilize 1,000 queries per month through the API at no charge. Uses for the Metamarkets API The Metamarkets API allows you to quickly build and release custom applications and reports, leveraging data that has already been […]

New Ways to Access & Use the Metamarkets API
Read Post Comments

Optimization Techniques for Increasing Spend on Your Exchange

Filed in Best Practices

We previously discussed a few ways that publisher services and sales teams at exchanges can use our interactive analytics to optimize their publishing partners performance. In this post, we will shift gears and focus on how demand services and sales teams at exchanges can drive more spend through effective buyer monitoring, inventory merchandising, PMP opportunity discovery, and unclaimed inventory analysis.   Monitoring Buyer Trends Buyer teams can use the Explore Dashboard to quickly identify where major increases and decreases in spend are occurring. By sorting on absolute change, you can quickly see which DSPs are spending more this week compared to last […]

Optimization Techniques for Increasing Spend on Your Exchange
Read Post Comments

Best Practices for Faster Query Speed

Filed in Best Practices

At Metamarkets, we have designed our product to provide data-rich answers to our users’ questions as quickly as possible. Our original hypothesis was that if we put programmatic data at the fingertips of our users, they would get the insights they need and then leave the product to continue on with their other daily tasks. However, over time we have observed just the opposite– by providing quick, data rich answers to our users questions, those users actually stay in product longer, often times, throughout the whole day. With most Metamarkets users running multiple queries throughout the day, we wanted to […]

Best Practices for Faster Query Speed
Read Post Comments