Introducing Support for Native Programmatic Analytics

Filed in Announcement

Note: On May 11th I’ll be leading a discussion about native programmatic at the IAB Marketplace event with Craig Atkinson, COO of PHD, and Oleg Korenfeld, SVP Ad Tech & Platforms of MediaVest. Hope to see you there.     Ads that are tailored to their surroundings are more memorable and engaging. It’s a simple idea, but making it work at scale takes a great deal of technical expertise. No one knows this better than our clients, many of whom are pioneers in the space where native, programmatic, and mobile are converging. To help these companies stay ahead of the […]

Introducing Support for Native Programmatic Analytics
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Simplicity, stability, and transparency: how Samza makes data integration a breeze

Filed in Technology

Last summer, we blogged about the evolution of our Druid data integration pipelines from batch to real-time. Earlier this year, we went through another change: switching the stream processing component to Samza, largely due to its great operational characteristics. Switching out the stream processor mid-flight involved both development time and operational risk, so I'm glad to report that it turned out to be worth the effort. Even though we made the leap mostly for operational reasons, we also appreciated Samza's simple programming model and its take on state management. Since we’ve now been using it for a few months, I […]

Simplicity, stability, and transparency: how Samza makes data integration a breeze
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Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board

Filed in Company

Today, we’re excited to announce that Jim Payne, Founder and former CEO of MoPub, has joined Metamarkets’ Board of Directors. An early adopter and advocate of our platform, Jim brings a decade of experience building successful advertising companies and products. Jim founded MoPub in 2010 to provide better ad monetization and control tools for mobile publishers. Under his leadership, the company grew to a $100MM revenue run rate and introduced the first and largest RTB exchange for mobile advertising. In 2013, less than three years after its founding, MoPub was sold to Twitter. Post acquisition, Jim served as Twitter’s Vice […]

Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board
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Effect of Frequency Governor on Java Benchmarking

Filed in Technology

A very common tool in a programmer’s arsenal is a MacBook Pro (MBP). However, a major OSX drawback for a developer is the lack of easy, fine grain control over kernel behaviors similar to that found in machines kerneled with Linux or raw BSD. In this post, we will explore the effect of the frequency governor on MBPs running with a modern Intel chip. The wall-time query execution speed in Druid will be used as a simple java benchmark. One of the most common tasks during the course of evaluating code is to look at key bottlenecks in execution time. […]

Effect of Frequency Governor on Java Benchmarking
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A New Round of Funding for Metamarkets

Filed in Announcement, Corporate

Today we closed a $15 million round of funding led by Data Collective. Digital media pioneer John Battelle also participated, as did City National Bank and our existing backers, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. We’re proud to have the support of these organizations and we’re looking forward to putting it to good use. Primarily, we’ll be using these funds to grow our team, scale our infrastructure, and expand our product’s use cases in mobile video and native. Over the past twelve months, Metamarkets has doubled its client base and revenues. Although this is an affirmation of […]

A New Round of Funding for Metamarkets
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