Enhanced Support For Video Analytics

Filed in Announcement, Company, Corporate, Data Visualization, Product Update, Technology, Visualization

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 100 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. With the growth of video content in programmatic media, we have noticed a massive rise in video events being processed through our platform over the course of the last 6 months. To keep pace with this trend, we recently enhanced our metrics to even further support analytics on video content. Metamarkets Explore now gives marketers stronger insights into metrics like video completion rates, playback types, starts, skips, and […]

Enhanced Support For Video Analytics
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Update Your Bidding Algorithms Programmatically with the API

Filed in Best Practices, Company, Product Update, Technology

Recently we launched Connect, our API product, across our entire user base, giving all customers the ability to connect their current systems and applications to fresh, accurate and detailed programmatic marketing data. While new uses of the API continue to pop up every week, we have noticed a few creative uses of the API that are saving users time by streamlining common daily and weekly workflows. Automating Billing Efforts Most companies use some sort of CRM or billing tool to track revenue and automate the issuing of invoices. For those in the ad tech ecosystem, pricing boils down to a variety […]

Update Your Bidding Algorithms Programmatically with the API
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Five Things I Learned at Mobile World Congress

Filed in Company, Corporate, Our Customers, Technology

The Metamarkets team has just emerged from a week in Barcelona at Mobile World Congress 2017 – it’s the world’s largest gathering for the mobile industry, with more than 100,000 attendees from around the world. It was a great opportunity for our team to connect with our current customers from the U.S. and across Europe, and to meet with new companies to learn more about how they are managing their programmatic data. And of course, we enjoyed a lot of tapas and sangria! With more than eight convention halls and miles of booths, it was impossible to see everything the […]

Five Things I Learned at Mobile World Congress
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Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark

Filed in Data Science, Our Customers, Profiles, Technology

This post originally appeared on ExchangeWire.  On October 21st, 2016, the internet faced its largest DDoS attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub and many more in one fell swoop in the now famous Dyn cyberattack. For those outside the marketing world, the Dyn attacks of October 21st were mostly just a major inconvenience to lose access to their favorite sites, but for advertisers, it meant millions of ad dollars were at risk of entering a black hole. We recently spoke with Imran Malek, Supply […]

Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark
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The Benefits of Sharing Your Metamarkets Dashboards: Transparency Drives Liquidity

Filed in Company, Data Science, Industry, Technology

It is safe to say that programmatic marketplaces are some of the most complex in the world – with more than 600 billion transactions daily, programmatic markets see about 100 times as many transactions as the New York Stock Exchange (6 billion). What’s more, each programmatic transaction can include close to 100 fields, compared with about 10 fields per NYSE trade. This level of data scale and complexity presents many challenges to both buyers and sellers in the media world. The challenges that ad-technologists face today draw many parallels to those of the High-Frequency Traders (HFT) in Michael Lewis’ Flash […]

The Benefits of Sharing Your Metamarkets Dashboards: Transparency Drives Liquidity
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