How One DSP Uses Metamarkets to Make Their Managed Services Business Hum

Filed in Company, Corporate, Our Customers

As more exchanges use Metamarkets to provide visibility to their buying partners, more DSPs are approaching us about how they can use the platform to master their own data. Of these, there’s one that really stands out: a UK-based mobile buyer called Byyd. If you haven’t heard of them, you will, they’re one of the fastest-growing players in the space. Byyd uses Metamarkets to run all aspects of their managed services business, and their executives were nice enough to let us write a case study about how they do it. From planning to optimization to reporting, Byyd leverages Metamarkets to […]

How One DSP Uses Metamarkets to Make Their Managed Services Business Hum
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Closing the ‘Visibility Gap’ In Programmatic Advertising

Filed in Corporate

Over the past two months, we’ve surveyed more than 30 major programmatic buyers about their workflows for planning and optimizing spends. The discussions revealed that these processes have become increasingly difficult as the volume of marketplace data has swelled and exchanges have retained old reporting practices. We’ve released a white paper with the findings, which you can download here. Here are some of the highlights: 55% of buyers said that it was a challenge to aggregate all the data they needed from exchanges, and 42% said they regularly get data from exchanges via spreadsheet attachments. 55% said it takes too […]

Closing the ‘Visibility Gap’ In Programmatic Advertising
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Dear Madison Avenue: Set My Data Scientists Free

Filed in Company, Corporate

This article was originally published in AdAge on May 21, 2015. How Agencies and Brands Can Unshackle Data Scientists to Develop Real Insights Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for "advanced analytics" on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that's when the torture began. The data files were scattered across directories. The names were inconsistent. […]

Dear Madison Avenue: Set My Data Scientists Free
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Dogfooding with Druid, Samza, and Kafka: Metametrics at Metamarkets

Filed in Company, Druid

“Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance.” - Kurt Vonnegut Every engineer loves the feeling of standing up a new piece of open source infrastructure, satisfaction born from a grueling journey through community forums, outdated documentation, and mostly-uncommented source code. The glory is fleeting, because not 20 minutes into having your shiny new service up and running, a hiccup hits and you're forced to ask: what am I going to use to monitor and maintain this thing? We’ve now entered an era where software increasingly runs not on a […]

Dogfooding with Druid, Samza, and Kafka: Metametrics at Metamarkets
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Five Principles for Designing Real-Time Data Pipelines

Filed in Announcement, Technology

In the course of onboarding dozens of clients and petabytes of data to Metamarkets’ real-time solution, our Data Engineering team has learned a handful of best practices for ETL.  That’s why today we’re announcing the release of our Real-Time Integration SDK, a set of open source tools that incorporate these learnings, and make it even easier to get running with Metamarkets.  In the last month alone, it has enabled several clients to accelerate through the complex process of building a real-time data integration at petabyte scale. The SDK includes a Java client library for posting data to our real-time API, […]

Five Principles for Designing Real-Time Data Pipelines
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