Why I’m Joining Metamarkets

Filed in Announcement, Company, Corporate

Throughout my career I’ve spent a lot of time understanding the challenge of unifying multiple disparate data sets. Unfortunately, it seems that many of the problems the digital marketing industry faces today around a lack of transparency and standardization have not been solved but rather become more complex due to the data exhaust being produced by the billions of daily programmatic transactions. Data is really the key to the programmatic marketing kingdom. However, marketers continue to struggle with getting fast, easy access to disparate data sets in an intuitive format. There is no reason why buyer spend across an exchange […]

Why I’m Joining Metamarkets
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Distributing Data in Druid at Petabyte Scale

Filed in Algorithms, Corporate, Data Visualization, Druid, R, Technology

At Metamarkets we run one of the largest production Druid clusters out there, so when it comes to scalability, we are almost always the first ones to encounter issues of running Druid at scale. Sometimes, however, performance problems are much simpler, and the downside of a large cluster is that it tends to average out problems that are hiding in plain sight, making them harder to pinpoint. Recently, we started noticing that, despite being able to scale our cluster almost horizontally, performance would not always increase accordingly. While we don’t expect a linear increase in speed, some of the numbers […]

Distributing Data in Druid at Petabyte Scale
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Behind the Scenes with Metamarkets, Episode 2

Filed in Corporate, Druid, Technology

In the latest episode in our “Behind The Scenes” video series, we sat down with Dr. Charles Allen, a senior software engineer at Metamarkets and one of the leading developers focused on Druid, the open-source database built by the Metamarkets team. Watch the video to hear how Charles first encountered and implemented Druid before coming to Metamarkets, what he sees as the key strengths of the technology, how he’s worked to implement more mutability of data within Druid, and how he’s helping users get maximum utilization of their clusters.

Behind the Scenes with Metamarkets, Episode 2
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A Holistic Approach Can Empower Your Data Process

Filed in Corporate

Although marketers cite leveraging data as a top priority, many struggle to do so effectively. In fact, only 5% of marketers report that they’re doing an excellent job making improvements based on data, according to research from Econsultancy. In the case of programmatic marketing, this rings even more true. With programmatic advertising generating an estimated 100 times more transactions than Wall Street, a tsunami of data is available to marketers. The challenge many marketers face is getting fast, easy access to disparate data sets in an intuitive format. Outsourcing these challenges and establishing multiple vendor relationships, each with their own […]

A Holistic Approach Can Empower Your Data Process
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Introducing the Metamarkets API

Filed in Corporate, Technology

At Metamarkets, it’s our mission to put programmatic data at our users’ fingertips so they can instantly see what’s happening within their businesses, discover trends, and take action. We first delivered on this mission with an interactive analytics solution that provides users with self-serve access to trillions of data points through our intuitive, point-and-click dashboards. Our dashboards are now a daily habit for thousands of users spanning publishers, exchanges, and buyers across the programmatic ecosystem. Today, we’re proud to announce that we’re further extending the flexibility and scale of our platform through the Metamarkets API. Our API allows customers’ own […]

Introducing the Metamarkets API
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