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Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark

Imran Malek, supply chain product manager, DataXu, explains how his team mitigated against the huge risks presented by the unusual Dyn attacks, by leveraging the interactive analytics platform, Metamarkets, to manage the programmatic spending of their partners… Read More

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics

Metamarkets, the leader in interactive analytics for programmatic marketing, announced it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data… Read More

Domain Spoofing Remains a Huge Threat to Programmatic

Brands typically don’t receive log-level data from their agencies, so they don’t know what they are buying, said Mike Driscoll, CEO for analytics firm Metamarkets… Read More

Rubicon Project, Metamarkets Partner to Provide Media Buyers Interactive Programmatic Analytics

MMW learned ahead of the weekend that Metamarkets, a provider of interactive analytics for programmatic marketing, is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data… Read More

Rubicon Project Partners with Metamarkets on Interactive Programmatic Analytics

Metamarkets is teaming up with Rubicon Project, operator of an advertising marketplace, to help digital marketers make the most of their programmatic marketing data… Read More