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Data Janitors: Sanitization Engineers Of Digital Marketing

We need two things: 1) data standards, and 2) data janitors that can help implement the right software tools to clean, structure, and organize data to meet those standards. With this foundation in place, the industry will be well-positioned to apply more intelligent algorithms to media-buying activities… Read More

Experts Share the Top Big Data Trends for 2017

Many experts believe that 2017 will be even bigger as big data technology becomes increasingly sophisticated and organizations continue to hone their ability to leverage big data… Read More

Google and Oracle refine their cloud pitches to take on Amazon

Michael Driscoll, chief executive of Metamarkets, which provides real-time analytics to big companies, is impressed with Google’s services but agrees it needs to come up with some big customers… Read More

 

Oracle and Google Refine Their Cloud Pitches to Take On Amazon

Michael Driscoll, chief executive of Metamarkets, which provides real-time analytics to big companies, is impressed with Google’s services but agrees it needs to come up with some big customers… Read More

ArchiTECHt Podcast: Choose Your Cloud Carefully

In the inaugural episode of “The ArchiTECHt Show”, I’m joined by co-host Barb Darrow of Fortune and special guest Mike Driscoll of Metamarkets to discuss a wide range of topics—but mostly the cloud… Read More