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Domain spoofing remains an unsolved issue in programmatic advertising

Spoofed domains are not just fake website addresses, they are also banner farms that contain bad content… Read More:

Advertising data going forward: Transparency and scale

Mike Driscoll, CEO of Metamarkets, points out that marketing is being digitally transformed and marketers are following suite. Metamarkets is part of the Ad Tech wave, and its core business is to provide marketers with insights on their digital presence… Read More

Collaboration on KPIs; Transparency Can Drive Spend

A lack of data transparency is inhibiting the growth of programmatic media buying, finds research by Metamarkets. More than two-fifths (41%) of respondents agreed they would not significantly increase their programmatic budgets until there was better transparency around data… Read More

Study: Marketers Say Lack of Data Transparency Stunts Programmatic Growth

The findings of a new survey on industry transparency suggest that marketers are willing to increase digital media budgets if they can get more trustworthy data. In the study, conducted by Industry Index and commissioned by Metamarkets, 41% of respondents said they wouldn’t significantly increase their programmatic budgets until there was better transparency around data… Read More