AOL enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs through premium experiences, programmatic buying and performance-driven campaigns. As their programmatic business continued to grow, the AOL team wanted to augment their internal tracking systems, get instant answers to business questions and take action in real-time.
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Inneractive is headquartered in Tel-Aviv and is the world’s fastest-growing mobile SSP. The company’s focus on performance and transparency has earned them strong partnerships with hundreds of the world’s leading mobile buyers and sellers. Metamarkets has helped Inneractive increase their revenues by 120% through greater operational awareness and efficiency.