Dear Madison Avenue: Set My Data Scientists Free

Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for “advanced analytics” on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that’s when the torture began…READ MORE