How One DSP Uses Metamarkets to Make Their Managed Services Business Hum
August 25th, 2015 Rick Armstrong and David Hertog
As more exchanges use Metamarkets to provide visibility to their buying partners, more DSPs are approaching us about how they can use the platform to master their own data. Of these, there’s one that really stands out: a UK-based mobile buyer called Byyd. If you haven’t heard of them, you will, they’re one of the fastest-growing players in the space.
Byyd uses Metamarkets to run all aspects of their managed services business, and their executives were nice enough to let us write a case study about how they do it. From planning to optimization to reporting, Byyd leverages Metamarkets to maximize performance and save thousands of people hours a month.
