How To Help Your Buyers Discover Available Inventory

Filed in Best Practices, Data Visualization, Technology, Visualization

Before utilizing Metamarkets Explore, most exchanges had to send inventory availability spreadsheets to their buyers on a monthly basis. By extending our dashboards to your buyers, you make it easy for buyers to see how much inventory is available for their target parameters, what price they can expect to pay, and how it performs over time. Enabling this type of transparency to your buyers allows them to properly plan their programmatic campaigns and commit to budgets with confidence. Let’s say a buyer was curious about inventory available with the following parameters: Ad Size: 320 x 50   Country: US & UK   […]

How To Help Your Buyers Discover Available Inventory
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Sharing Data With Your Team Members Through Scheduled Reports

Filed in Best Practices, Company, Data Visualization, Technology, Visualization

As the top interactive analytics tool for programmatic marketers, Metamarkets Explore not only lets users dive deep into their granular-level data – it also helps users better collaborate and share data with others. We have previously discussed how many companies choose to extend their dashboards to their partners and customers to provide better transparency into their businesses, as well as how some companies utilize the Metamarkets API to pull data into their own applications and systems. But what about colleagues within your organization who don’t have daily access to Metamarkets Explore and might benefit from the insights provided by your data? Scheduling […]

Sharing Data With Your Team Members Through Scheduled Reports
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Transparency Opportunity Blog Series: Defining the Calls for Transparency

Filed in Company, Data Visualization, Technology

At Metamarkets, we believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence the purchase of digital media. This is the second of a three-part series taking a deeper look at the results of that research and our takeaways for the programmatic marketing industry. If you missed it, be sure to check out our first post on Quantifying Trust. Today, we’ll look at the results that help us better define transparency to understand what […]

Transparency Opportunity Blog Series: Defining the Calls for Transparency
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Benefits of a Full-Stack Solution

Filed in Company, Corporate, Data Visualization, Druid, Our Customers, Technology, Visualization

We have built our ingestion, processing, and in-memory storage engine out at scale specifically for high dimensionality advertising data. With this expertise we have perfected the infrastructure that allows you to visualize billions of daily programmatic events in seconds without having to maintain your own technology. What does that mean for our customers? An end to end solution that is powerful, fast, and reliable. Technical Benefits of Our Full-Stack Solution Real-Time Data Stream Our customers gain insights into their events immediately after they occur. Event records are retained indefinitely so you have access to unify and call real-time and historical […]

Benefits of a Full-Stack Solution
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Transparency Opportunity Blog Series: Quantifying Trust

Filed in Data Science, Industry, Musings, Technology

At Metamarkets, we provide programmatic buyers and sellers with the tools needed to turn mountains of programmatic data into revenue driving insights. We believe that you empower people when you provide them with the information they need to make decisions. Unfortunately, the ad industry has created an ecosystem where many brands and marketers don’t get transparent access to the data they need. We believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence […]

Transparency Opportunity Blog Series: Quantifying Trust
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