Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics

Filed in Announcement, Company, Our Customers, Technology

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics Integration Provides Real-Time Insights into Programmatic Mobile, Video & Desktop Inventory SAN FRANCISCO, February 23, 2017 – Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data. Through Rubicon Project’s leading advertising automation platform, which reaches approximately 1 billion consumers across 1 million websites and 20,000 mobile apps, buyers will now have access to Metamarkets’ powerful […]

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics
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New Ways to Access & Use the Metamarkets API

Filed in Best Practices, Our Customers, Product Update, Technology

In 2016 we launched the Metamarkets API to give our customers the ability to query and pull data into their servers, as well as seamlessly build web applications directly on Metamarkets’ infrastructure. On February 2, we will be taking the next big step by making the API available to all users (excluding guest users) within the Metamarkets dashboard. All current users will be able to utilize 1,000 queries per month through the API at no charge. Uses for the Metamarkets API The Metamarkets API allows you to quickly build and release custom applications and reports, leveraging data that has already been […]

New Ways to Access & Use the Metamarkets API
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5 Ways to Maximize Value from Interactive Analytics

Filed in Algorithms, Data Science, Our Customers, Technology

The long term success of any successful analytics platform relies on two items – the usefulness of the data and the time/value costs associated. At Metamarkets we have a dedicated team of experts in the AdTech space who can help programmatic marketers squeeze the most ROI out of their integration. Here are a few tips from our team on how to maximize your investment in analytics: Work Backwards from Actions When thinking about how you can best leverage Metamarkets, it’s important to start by focusing on your challenges and questions then work backwards. In the OpenRTB standard there are dozens of different […]

5 Ways to Maximize Value from Interactive Analytics
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Autoscaling Samza with Kafka, Druid and AWS

Filed in Druid, Machine Learning, Technology

At Metamarkets, we are receiving more than 100 billion events per day, totaling more than 100 terabytes. These events are processed in real-time streams, allowing our clients to visualize and dissect them on our interactive dashboards. This data firehose must be managed in a way that is reliable without sacrificing cost efficiency. This post will demonstrate how we have implemented scaling modeling in a turbulent environment to achieve right-sizing of part of our real-time data streams. Our technical stack is based on Kafka, Samza, Spark and Druid and runs on Amazon Web Services. Incoming events are going first to Kafka, […]

Autoscaling Samza with Kafka, Druid and AWS
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Behind The Scenes with Metamarkets, Episode 4

Filed in Company, Technology

In the latest episode of our “Behind The Scenes” video series, we sat down with Metamarkets VP of Product Jacob Mattingley to discuss features and specific use cases for the Metamarkets API, including discrepancy checking, inventory discovery and more. The newly introduced Metamarkets API allows you to directly pull data into your own systems, as well as seamlessly build web applications directly on Metamarkets. If you haven’t seen our previous episodes, be sure to check out our YouTube channel for the rest of the interviews with our engineering team!

Behind The Scenes with Metamarkets, Episode 4
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