Interactive Analytics Blog Series: Self-Serve Reporting For Your Whole Team

Filed in Technology

How many people on your marketing team, including executives, would be able to make sense of your programmatic marketing data reports? Better yet, how many of those people would be able to recreate those reports on their own when they have questions? Unfortunately, despite a rich set of advertising analytics available to marketers today, many insights that could drive critical business decisions never make it into the hands of those ultimately responsible for managing the success of a campaign or the overall budget. And even if they do spend time with reporting, many marketers aren’t able to explore beyond surface […]

Interactive Analytics Blog Series: Self-Serve Reporting For Your Whole Team
Read Post Comments

Behind the Scenes with Metamarkets, Episode 3

Filed in Company, Corporate, Technology

In the latest episode in our “Behind The Scenes” video series, we sat down with Neel Sharma, data engineer at Metamarkets, to discuss the benefits of working with the data engineering team to set up your data pipeline. Watch the video to learn about the role of a data engineer, best practices for interacting with data, and some automated tools that clients can access at any time. Also, in case you missed the last episode, click here to learn more from Dr. Charles Allen, a senior software engineer and one of the leading developers focused on Druid, the open-source database built by […]

Behind the Scenes with Metamarkets, Episode 3
Read Post Comments

Interactive Analytics Blog Series: Instant Drill-Down

Filed in Data Science, Druid, Technology

Programmatic marketplaces are continuing to change the game in buying and selling of online advertising; the data from these marketplaces is enabling an even bigger transformation in marketing itself, fostering data-informed practices everywhere. That has led to increased adoption of a new breed of analytics designed for the fast-paced programmatic age.   This is the second in a three-part series about how marketers can make the most of their programmatic data by leveraging interactive analytics, with today’s post focusing on the value of instant drill-down. Instant Drill Down: Flexible Data Exploration Any marketer can tell you that looking at static […]

Interactive Analytics Blog Series: Instant Drill-Down
Read Post Comments

Interactive Analytics Blog Series: Data Freshness

Filed in Musings, Our Customers, Technology

When put to good use, programmatic data can radically improve the effectiveness of marketing campaigns. But most of this data goes to waste today, due to outdated advertising analytics tools that can’t handle the volume and velocity of programmatic data. As part of our commitment to put data at our users’ fingertips, we’ve created a three-part series about how marketers can make the most of their programmatic data by leveraging interactive analytics an approach to exploring and visualizing data that puts the full power of big data into the hands of the people who need it. To kick off the […]

Interactive Analytics Blog Series: Data Freshness
Read Post Comments

Making the Most of EBS Volumes with Reattachment

Filed in Algorithms, Technology

Here at Metamarkets, we are always seeking to use our AWS resources more efficiently and reduce human intervention required to address failures. We run some large workloads that utilize a lot of EBS volumes and in some cases spot instances. To facilitate this, we’ve written ER, a system to enable our instances to attach, detach, and create EBS volumes at boot without relying on any external coordinator other than the EC2 API. Pain Point: Kafka Brokers We run a few Kafka clusters where we use EBS volumes that allow us to replace instances without losing days worth of real- time […]

Making the Most of EBS Volumes with Reattachment
Read Post Comments