5 Ways to Maximize Value from Interactive Analytics

Filed in Algorithms, Data Science, Our Customers, Technology

The long term success of any successful analytics platform relies on two items – the usefulness of the data and the time/value costs associated. At Metamarkets we have a dedicated team of experts in the AdTech space who can help programmatic marketers squeeze the most ROI out of their integration. Here are a few tips from our team on how to maximize your investment in analytics: Work Backwards from Actions When thinking about how you can best leverage Metamarkets, it’s important to start by focusing on your challenges and questions then work backwards. In the OpenRTB standard there are dozens of different […]

5 Ways to Maximize Value from Interactive Analytics
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Autoscaling Samza with Kafka, Druid and AWS

Filed in Druid, Machine Learning, Technology

At Metamarkets, we are receiving more than 100 billion events per day, totaling more than 100 terabytes. These events are processed in real-time streams, allowing our clients to visualize and dissect them on our interactive dashboards. This data firehose must be managed in a way that is reliable without sacrificing cost efficiency. This post will demonstrate how we have implemented scaling modeling in a turbulent environment to achieve right-sizing of part of our real-time data streams. Our technical stack is based on Kafka, Samza, Spark and Druid and runs on Amazon Web Services. Incoming events are going first to Kafka, […]

Autoscaling Samza with Kafka, Druid and AWS
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Behind The Scenes with Metamarkets, Episode 4

Filed in Company, Technology

In the latest episode of our “Behind The Scenes” video series, we sat down with Metamarkets VP of Product Jacob Mattingley to discuss features and specific use cases for the Metamarkets API, including discrepancy checking, inventory discovery and more. The newly introduced Metamarkets API allows you to directly pull data into your own systems, as well as seamlessly build web applications directly on Metamarkets. If you haven’t seen our previous episodes, be sure to check out our YouTube channel for the rest of the interviews with our engineering team!

Behind The Scenes with Metamarkets, Episode 4
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Interactive Analytics Blog Series: Self-Serve Reporting For Your Whole Team

Filed in Technology

How many people on your marketing team, including executives, would be able to make sense of your programmatic marketing data reports? Better yet, how many of those people would be able to recreate those reports on their own when they have questions? Unfortunately, despite a rich set of advertising analytics available to marketers today, many insights that could drive critical business decisions never make it into the hands of those ultimately responsible for managing the success of a campaign or the overall budget. And even if they do spend time with reporting, many marketers aren’t able to explore beyond surface […]

Interactive Analytics Blog Series: Self-Serve Reporting For Your Whole Team
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Behind the Scenes with Metamarkets, Episode 3

Filed in Company, Corporate, Technology

In the latest episode in our “Behind The Scenes” video series, we sat down with Neel Sharma, data engineer at Metamarkets, to discuss the benefits of working with the data engineering team to set up your data pipeline. Watch the video to learn about the role of a data engineer, best practices for interacting with data, and some automated tools that clients can access at any time. Also, in case you missed the last episode, click here to learn more from Dr. Charles Allen, a senior software engineer and one of the leading developers focused on Druid, the open-source database built by […]

Behind the Scenes with Metamarkets, Episode 3
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