Unlocking Granular Audience Level Data With Explore

Filed in Best Practices, Company, Corporate, Data Visualization, Industry, Technology, Visualization

We recently released our Transparency Opportunity Report, which highlights how a lack of data transparency in the programmatic advertising market is inhibiting the growth of media buying. From that study, audience targeting data was identified as one of the most important factors contributing to the overall transparency dilemma within programmatic marketing. What does this mean? Buyers, sellers, and brands are having a hard time understanding exactly who their campaigns are reaching at the granular level. We have touched on many different ways Metamarkets Explore, our interactive analytics product, can help programmatic buyers and sellers do things like increase yield, discover […]

Unlocking Granular Audience Level Data With Explore
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Enhanced Support For Video Analytics

Filed in Announcement, Company, Corporate, Data Visualization, Product Update, Technology, Visualization

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 100 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. With the growth of video content in programmatic media, we have noticed a massive rise in video events being processed through our platform over the course of the last 6 months. To keep pace with this trend, we recently enhanced our metrics to even further support analytics on video content. Metamarkets Explore now gives marketers stronger insights into metrics like video completion rates, playback types, starts, skips, and […]

Enhanced Support For Video Analytics
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Five Things I Learned at Mobile World Congress

Filed in Company, Corporate, Our Customers, Technology

The Metamarkets team has just emerged from a week in Barcelona at Mobile World Congress 2017 – it’s the world’s largest gathering for the mobile industry, with more than 100,000 attendees from around the world. It was a great opportunity for our team to connect with our current customers from the U.S. and across Europe, and to meet with new companies to learn more about how they are managing their programmatic data. And of course, we enjoyed a lot of tapas and sangria! With more than eight convention halls and miles of booths, it was impossible to see everything the […]

Five Things I Learned at Mobile World Congress
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Metamarkets Secures $14.25 Million in Growth Capital Led by Wellington Financial, Doubles Run Rate in 2016

Filed in Announcement, Company, Corporate, Technology

Metamarkets Secures 14.25 Million in Growth Capital Led by Wellington Financial, Doubles Run Rate in 2016 Added Funding Will Fuel Investments in Engineering Resources, Product Enhancements SAN FRANCISCO, Calif., October 12, 2016 — Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it has closed a credit facility with Wellington Financial LP and City National Bank totaling 14.25 million dollars. This growth capital will help Metamarkets expand its engineering team and invest even further in its award-winning real-time data processing infrastructure. “It’s the first inning in the digital transformation of a $684 billion global industry for marketing, spurred […]

Metamarkets Secures $14.25 Million in Growth Capital Led by Wellington Financial, Doubles Run Rate in 2016
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Behind the Scenes with Metamarkets, Episode 3

Filed in Company, Corporate, Technology

In the latest episode in our “Behind The Scenes” video series, we sat down with Neel Sharma, data engineer at Metamarkets, to discuss the benefits of working with the data engineering team to set up your data pipeline. Watch the video to learn about the role of a data engineer, best practices for interacting with data, and some automated tools that clients can access at any time. Also, in case you missed the last episode, click here to learn more from Dr. Charles Allen, a senior software engineer and one of the leading developers focused on Druid, the open-source database built by […]

Behind the Scenes with Metamarkets, Episode 3
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