How One DSP Uses Metamarkets to Make Their Managed Services Business Hum

Filed in Company, Corporate, Our Customers

As more exchanges use Metamarkets to provide visibility to their buying partners, more DSPs are approaching us about how they can use the platform to master their own data. Of these, there’s one that really stands out: a UK-based mobile buyer called Byyd. If you haven’t heard of them, you will, they’re one of the fastest-growing players in the space. Byyd uses Metamarkets to run all aspects of their managed services business, and their executives were nice enough to let us write a case study about how they do it. From planning to optimization to reporting, Byyd leverages Metamarkets to […]

How One DSP Uses Metamarkets to Make Their Managed Services Business Hum
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Closing the ‘Visibility Gap’ In Programmatic Advertising

Filed in Corporate

Over the past two months, we’ve surveyed more than 30 major programmatic buyers about their workflows for planning and optimizing spends. The discussions revealed that these processes have become increasingly difficult as the volume of marketplace data has swelled and exchanges have retained old reporting practices. We’ve released a white paper with the findings, which you can download here. Here are some of the highlights: 55% of buyers said that it was a challenge to aggregate all the data they needed from exchanges, and 42% said they regularly get data from exchanges via spreadsheet attachments. 55% said it takes too […]

Closing the ‘Visibility Gap’ In Programmatic Advertising
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Dear Madison Avenue: Set My Data Scientists Free

Filed in Company, Corporate

This article was originally published in AdAge on May 21, 2015. How Agencies and Brands Can Unshackle Data Scientists to Develop Real Insights Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for "advanced analytics" on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that's when the torture began. The data files were scattered across directories. The names were inconsistent. […]

Dear Madison Avenue: Set My Data Scientists Free
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A New Round of Funding for Metamarkets

Filed in Announcement, Corporate

Today we closed a $15 million round of funding led by Data Collective. Digital media pioneer John Battelle also participated, as did City National Bank and our existing backers, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. We’re proud to have the support of these organizations and we’re looking forward to putting it to good use. Primarily, we’ll be using these funds to grow our team, scale our infrastructure, and expand our product’s use cases in mobile video and native. Over the past twelve months, Metamarkets has doubled its client base and revenues. Although this is an affirmation of […]

A New Round of Funding for Metamarkets
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Druid Gets Open Source-ier Under the Apache License

Filed in Corporate, Technology

In the process of building a SaaS solution for our clients, we’ve had to invent a handful of technology components that didn’t previously exist. One of these components is Druid, the streaming data store we’ve been operating, scaling, and building for the past three years. Today, Metamarkets runs a multi-thousand core Druid cluster that manages over 10 trillion events and ingests another 50 billion events daily. Since we open sourced Druid in 2012, it’s become an emerging standard for exploratory analytics on massive data sets. Right now, more than a dozen companies use it across multiple business areas (ad tech, […]

Druid Gets Open Source-ier Under the Apache License
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