Closing the ‘Visibility Gap’ In Programmatic Advertising

Filed in Corporate

Over the past two months, we’ve surveyed more than 30 major programmatic buyers about their workflows for planning and optimizing spends. The discussions revealed that these processes have become increasingly difficult as the volume of marketplace data has swelled and exchanges have retained old reporting practices. We’ve released a white paper with the findings, which you can download here. Here are some of the highlights: 55% of buyers said that it was a challenge to aggregate all the data they needed from exchanges, and 42% said they regularly get data from exchanges via spreadsheet attachments. 55% said it takes too […]

Closing the ‘Visibility Gap’ In Programmatic Advertising
Read Post Comments

Dear Madison Avenue: Set My Data Scientists Free

Filed in Company, Corporate

This article was originally published in AdAge on May 21, 2015. How Agencies and Brands Can Unshackle Data Scientists to Develop Real Insights Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for "advanced analytics" on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that's when the torture began. The data files were scattered across directories. The names were inconsistent. […]

Dear Madison Avenue: Set My Data Scientists Free
Read Post Comments

A New Round of Funding for Metamarkets

Filed in Announcement, Corporate

Today we closed a $15 million round of funding led by Data Collective. Digital media pioneer John Battelle also participated, as did City National Bank and our existing backers, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. We’re proud to have the support of these organizations and we’re looking forward to putting it to good use. Primarily, we’ll be using these funds to grow our team, scale our infrastructure, and expand our product’s use cases in mobile video and native. Over the past twelve months, Metamarkets has doubled its client base and revenues. Although this is an affirmation of […]

A New Round of Funding for Metamarkets
Read Post Comments

Druid Gets Open Source-ier Under the Apache License

Filed in Corporate, Technology

In the process of building a SaaS solution for our clients, we’ve had to invent a handful of technology components that didn’t previously exist. One of these components is Druid, the streaming data store we’ve been operating, scaling, and building for the past three years. Today, Metamarkets runs a multi-thousand core Druid cluster that manages over 10 trillion events and ingests another 50 billion events daily. Since we open sourced Druid in 2012, it’s become an emerging standard for exploratory analytics on massive data sets. Right now, more than a dozen companies use it across multiple business areas (ad tech, […]

Druid Gets Open Source-ier Under the Apache License
Read Post Comments

Introducing Facet, A Revolutionary User Interface for High-Dimensional Data

Filed in Company, Corporate, Technology

In 2011 Metamarkets launched Druid, a streaming datastore capable of processing billions of events in real-time. Today we’re proud to release Facet, an interface designed to put Druid’s full power at every user’s fingertips. We built Facet to overcome the inflexibility of traditional reporting and analytics interfaces. While many systems are adept at telling you what is happening, Facet helps you uncover why it’s happening — quickly, intuitively and without the assistance of an analyst or Business Intelligence expert. One of Facet’s secrets is in how it handles the high-dimensional datasets common to the programmatic marketing space. In this post, I’ll […]

Introducing Facet, A Revolutionary User Interface for High-Dimensional Data
Read Post Comments