Metamarkets Secures $14.25 Million in Growth Capital Led by Wellington Financial, Doubles Run Rate in 2016

Filed in Announcement, Company, Corporate

Metamarkets Secures 14.25 Million in Growth Capital Led by Wellington Financial, Doubles Run Rate in 2016 Added Funding Will Fuel Investments in Engineering Resources, Product Enhancements SAN FRANCISCO, Calif., October 12, 2016 — Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it has closed a credit facility with Wellington Financial LP and City National Bank totaling 14.25 million dollars. This growth capital will help Metamarkets expand its engineering team and invest even further in its award-winning real-time data processing infrastructure. “It’s the first inning in the digital transformation of a $684 billion global industry for marketing, spurred […]

Metamarkets Secures $14.25 Million in Growth Capital Led by Wellington Financial, Doubles Run Rate in 2016
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Behind the Scenes with Metamarkets, Episode 3

Filed in Company, Corporate, Technology

In the latest episode in our “Behind The Scenes” video series, we sat down with Neel Sharma, data engineer at Metamarkets, to discuss the benefits of working with the data engineering team to set up your data pipeline. Watch the video to learn about the role of a data engineer, best practices for interacting with data, and some automated tools that clients can access at any time. Also, in case you missed the last episode, click here to learn more from Dr. Charles Allen, a senior software engineer and one of the leading developers focused on Druid, the open-source database built by […]

Behind the Scenes with Metamarkets, Episode 3
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Managing Changing Data with Dynamic Lookups

Filed in Company, Corporate, Technology

The world’s top media exchanges, buyers and publishers use Metamarkets’ interactive analytics solution to drive their business performance through intuitive access to real-time data. Having the ability to explore and visualize the data puts the power of big data into the hands of the people who need it most. However, the data is only powerful if it’s reliable. As a company evolves, so does its data and its underlying attributes. In many cases these changes are unavoidable, such as company name changing due to a merger or acquisition, account assignments or campaign name changes. Metamarkets’ dynamic lookup solution allows users […]

Managing Changing Data with Dynamic Lookups
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Why I’m Joining Metamarkets

Filed in Announcement, Company, Corporate

Throughout my career I’ve spent a lot of time understanding the challenge of unifying multiple disparate data sets. Unfortunately, it seems that many of the problems the digital marketing industry faces today around a lack of transparency and standardization have not been solved but rather become more complex due to the data exhaust being produced by the billions of daily programmatic transactions. Data is really the key to the programmatic marketing kingdom. However, marketers continue to struggle with getting fast, easy access to disparate data sets in an intuitive format. There is no reason why buyer spend across an exchange […]

Why I’m Joining Metamarkets
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Distributing Data in Druid at Petabyte Scale

Filed in Algorithms, Corporate, Data Visualization, Druid, R, Technology

At Metamarkets we run one of the largest production Druid clusters out there, so when it comes to scalability, we are almost always the first ones to encounter issues of running Druid at scale. Sometimes, however, performance problems are much simpler, and the downside of a large cluster is that it tends to average out problems that are hiding in plain sight, making them harder to pinpoint. Recently, we started noticing that, despite being able to scale our cluster almost horizontally, performance would not always increase accordingly. While we don’t expect a linear increase in speed, some of the numbers […]

Distributing Data in Druid at Petabyte Scale
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