Five Things I Learned at Mobile World Congress

Filed in Company, Corporate, Our Customers, Technology

The Metamarkets team has just emerged from a week in Barcelona at Mobile World Congress 2017 – it’s the world’s largest gathering for the mobile industry, with more than 100,000 attendees from around the world. It was a great opportunity for our team to connect with our current customers from the U.S. and across Europe, and to meet with new companies to learn more about how they are managing their programmatic data. And of course, we enjoyed a lot of tapas and sangria! With more than eight convention halls and miles of booths, it was impossible to see everything the […]

Five Things I Learned at Mobile World Congress
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Why I’m Joining Metamarkets

Filed in Announcement, Company, Corporate, Technology

Throughout my career I’ve spent a lot of time understanding the challenge of unifying multiple disparate data sets. Unfortunately, it seems that many of the problems the digital marketing industry faces today around a lack of transparency and standardization have not been solved but rather become more complex due to the data exhaust being produced by the billions of daily programmatic transactions. Data is really the key to the programmatic marketing kingdom. However, marketers continue to struggle with getting fast, easy access to disparate data sets in an intuitive format. There is no reason why buyer spend across an exchange […]

Why I’m Joining Metamarkets
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