As more exchanges use Metamarkets to provide visibility to their buying partners, more DSPs are approaching us about how they can use the platform to master their own data. Of […]
As Maor Sadra, an executive at mobile SSP Inneractive put it, “Live data is the lifeblood of the programmatic ad business.” He’s right. Whether you’re an exchange, buyer or seller, […]
As the industry gathered in NYC last week to talk shop, there’s no doubt why programmatic was on everyone’s mind: The growth trajectory is just staggering. In the past five years, […]
This post originally appeared on Druid.io on July 23, 2014. Everyone wants a great logo, but it’s notoriously difficult work—prone to miscommunications, heated debates and countless revisions. Still, after three years […]
