The Benefits of Sharing Your Metamarkets Dashboards: Transparency Drives Liquidity

Filed in Company, Data Science, Industry, Technology

It is safe to say that programmatic marketplaces are some of the most complex in the world – with more than 600 billion transactions daily, programmatic markets see about 100 times as many transactions as the New York Stock Exchange (6 billion). What’s more, each programmatic transaction can include close to 100 fields, compared with about 10 fields per NYSE trade. This level of data scale and complexity presents many challenges to both buyers and sellers in the media world. The challenges that ad-technologists face today draw many parallels to those of the High-Frequency Traders (HFT) in Michael Lewis’ Flash […]

The Benefits of Sharing Your Metamarkets Dashboards: Transparency Drives Liquidity
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