Why I’m Joining Metamarkets

Throughout my career I’ve spent a lot of time understanding the challenge of unifying multiple disparate data sets. Unfortunately, it seems that many of the problems the digital marketing industry faces today around a lack of transparency and standardization have not been solved but rather become more complex due to the data exhaust being produced by the billions of daily programmatic transactions.

Data is really the key to the programmatic marketing kingdom. However, marketers continue to struggle with getting fast, easy access to disparate data sets in an intuitive format. There is no reason why buyer spend across an exchange should be limited due to lack of insights.

With that in mind, I’m excited to announce that I’ve taken on a new role as the VP of Sales at Metamarkets to help companies quickly make sense of their data. Metamarkets is in a unique position to empower companies by giving their business teams the tools to increase performance and also give their buyers the opportunity to spend more.

The team here has made it its mission to put programmatic data at users’ fingertips so they can instantly see what’s happening within their business, discover trends, and take action. Metamarkets has absolutely delivered on this mission with its interactive analytics solution by providing users with self-serve access to trillions of data points through its intuitive dashboards. And most recently, Metamarkets ushered in its next phase of growth with the release of the Metamarkets API. With the API, Metamarkets customers’ own systems get direct access to query and pull data into their servers, as well as seamlessly build web applications directly on Metamarkets cloud infrastructure.

Metamarkets has become the de facto standard in interactive analytics for this massive ecosystem; thousands of buyers, including industry leaders like Twitter and AOL, log in to the Metamarkets UI daily to forecast inventory and run their businesses with their supply partners. The addition of the Metamarkets API makes the platform that much more flexible for customers by allowing them to automate their data workflows.

I’m thrilled to be joining such a talented executive team! With its innovative technology and visionary approach to analytics, I truly believe Metamarkets will help transform how all business players interact and access data in the future. I’m excited to help this team further empower programmatic companies to drive incremental revenue, higher performance and optimal efficiency internally and to their clients.

Of course, don’t hesitate to reach out if you want to know more. Many of you will be hearing from me soon!

This post originally appeared on LinkedIn.