Introducing Support for Native Programmatic Analytics

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Note: On May 11th I’ll be leading a discussion about native programmatic at the IAB Marketplace event with Craig Atkinson, COO of PHD, and Oleg Korenfeld, SVP Ad Tech & Platforms of MediaVest. Hope to see you there.     Ads that are tailored to their surroundings are more memorable and engaging. It’s a simple idea, but making it work at scale takes a great deal of technical expertise. No one knows this better than our clients, many of whom are pioneers in the space where native, programmatic, and mobile are converging. To help these companies stay ahead of the […]

Introducing Support for Native Programmatic Analytics
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A New Round of Funding for Metamarkets

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Today we closed a $15 million round of funding led by Data Collective. Digital media pioneer John Battelle also participated, as did City National Bank and our existing backers, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. We’re proud to have the support of these organizations and we’re looking forward to putting it to good use. Primarily, we’ll be using these funds to grow our team, scale our infrastructure, and expand our product’s use cases in mobile video and native. Over the past twelve months, Metamarkets has doubled its client base and revenues. Although this is an affirmation of […]

A New Round of Funding for Metamarkets
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Nine Mobile Exchanges That Get Real-Time Analytics

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A friend recently told me he dreamt he was a high-frequency stock trader, and every day he had to wait for the newspaper to hit his doorstep to know how he performed. In truth, his dream isn’t far from the reality in programmatic advertising. You can buy or sell an ad in milliseconds, but it typically takes hours or days to analyze the results. In the meantime, the ground has shifted beneath your feet. To win in any real-time marketplace, real-time awareness is a must. This is why Metamarkets spent the past year rebuilding key parts of our technology stack, […]

Nine Mobile Exchanges That Get Real-Time Analytics
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New! Reports Delivered To Your Inbox And Other Goodies

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At Metamarkets we know one thing: our customer’s time is money. With that in mind, we are excited to announce a significant set of improvements and new features that will help our users do their work in our application more efficiently. Also, in this release, we overhauled our security system, improved the way we collect feedback and improved the usability and aesthetics of the product. Let’s see what changed. For Preview: Scheduled Reports Tired of creating and manually distributing the same reports over and over again? Us too! Today we introduce a preview of Scheduled Reports. With Scheduled Reports, you […]

New! Reports Delivered To Your Inbox And Other Goodies
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Metamarkets Partners with DataSift to Deliver Streaming Analytics for Social Data

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Metamarkets is excited to announce our new partnership with DataSift, the leading social data platform company. This new collaboration will integrate DataSift’s enterprise social data with Metamarkets’ big data analytics solution, delivering real-time social insights. Customers can easily aggregate, filter and analyze real-time and historical social data, to gain deeper and previously undiscoverable insights, enabling them to take immediate action. It is now possible for customers to gain strategic insights by bringing together social data and business data − such as gauging social sentiment on the latest product launch to influencing product planning, discovering negative rhetoric on service and support or uncovering new revenue opportunities. […]

Metamarkets Partners with DataSift to Deliver Streaming Analytics for Social Data
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