Why I’m Joining Metamarkets

Filed in Announcement, Company, Corporate

Throughout my career I’ve spent a lot of time understanding the challenge of unifying multiple disparate data sets. Unfortunately, it seems that many of the problems the digital marketing industry faces today around a lack of transparency and standardization have not been solved but rather become more complex due to the data exhaust being produced by the billions of daily programmatic transactions. Data is really the key to the programmatic marketing kingdom. However, marketers continue to struggle with getting fast, easy access to disparate data sets in an intuitive format. There is no reason why buyer spend across an exchange […]

Why I’m Joining Metamarkets
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Programmatic is 100 Times Bigger Than Wall Street

Filed in Announcement, Company

Today we announced our clients analyze over 100 Billion events per day through our platform. That’s more than 12 Trillion in Q3. It’s a number that’s testament not just to the strength of our technology, but to the growing opportunities and challenges of the space. In just over five years, programmatic advertising has rapidly eclipsed Wall Street as the epicenter of big, fast data. Indeed, every day around 400 billion programmatic ad impressions are bought globally: that’s roughly 100 times the number of shares traded daily on the The New York Stock Exchange. Programmatic isn’t just bigger in terms of volume, its data […]

Programmatic is 100 Times Bigger Than Wall Street
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Five Principles for Designing Real-Time Data Pipelines

Filed in Announcement, Technology

In the course of onboarding dozens of clients and petabytes of data to Metamarkets’ real-time solution, our Data Engineering team has learned a handful of best practices for ETL.  That’s why today we’re announcing the release of our Real-Time Integration SDK, a set of open source tools that incorporate these learnings, and make it even easier to get running with Metamarkets.  In the last month alone, it has enabled several clients to accelerate through the complex process of building a real-time data integration at petabyte scale. The SDK includes a Java client library for posting data to our real-time API, […]

Five Principles for Designing Real-Time Data Pipelines
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Introducing Support for Native Programmatic Analytics

Filed in Announcement

Note: On May 11th I’ll be leading a discussion about native programmatic at the IAB Marketplace event with Craig Atkinson, COO of PHD, and Oleg Korenfeld, SVP Ad Tech & Platforms of MediaVest. Hope to see you there. Ads that are tailored to their surroundings are more memorable and engaging. It’s a simple idea, but making it work at scale takes a great deal of technical expertise. No one knows this better than our clients, many of whom are pioneers in the space where native, programmatic, and mobile are converging. To help these companies stay ahead of the curve and […]

Introducing Support for Native Programmatic Analytics
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A New Round of Funding for Metamarkets

Filed in Announcement, Corporate

Today we closed a $15 million round of funding led by Data Collective. Digital media pioneer John Battelle also participated, as did City National Bank and our existing backers, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. We’re proud to have the support of these organizations and we’re looking forward to putting it to good use. Primarily, we’ll be using these funds to grow our team, scale our infrastructure, and expand our product’s use cases in mobile video and native. Over the past twelve months, Metamarkets has doubled its client base and revenues. Although this is an affirmation of […]

A New Round of Funding for Metamarkets
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