Enhanced Support For Video Analytics

Filed in Announcement, Company, Corporate, Data Visualization, Product Update, Technology, Visualization

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 100 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. With the growth of video content in programmatic media, we have noticed a massive rise in video events being processed through our platform over the course of the last 6 months. To keep pace with this trend, we recently enhanced our metrics to even further support analytics on video content. Metamarkets Explore now gives marketers stronger insights into metrics like video completion rates, playback types, starts, skips, and […]

Enhanced Support For Video Analytics
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Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics

Filed in Announcement, Company, Our Customers, Technology

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics Integration Provides Real-Time Insights into Programmatic Mobile, Video & Desktop Inventory SAN FRANCISCO, February 23, 2017 – Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data. Through Rubicon Project’s leading advertising automation platform, which reaches approximately 1 billion consumers across 1 million websites and 20,000 mobile apps, buyers will now have access to Metamarkets’ powerful […]

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics
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Receive Alerts on Key Metric Changes

Filed in Announcement, Product Update, Technology

With so much data to continuously explore and keep track of, it is important for your programmatic analytics to proactively alert you of the important things that need your attention. With that goal in mind, we have enhanced our alerts feature to now include percentage change conditions. Percentage change alerts give you the ability to proactively monitor large increases or decreases in key metrics that you actively track on an hourly or daily basis. For example, you can now receive alerts if: Total spend increases by 15% or more compared to yesterday Click-through rate for a high-touch campaign has decreased […]

Receive Alerts on Key Metric Changes
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Enhancements to the Date Picker in Explore

Filed in Announcement, Company, Product Update, Technology

Enhanced Date Picker in Explore Interact with your data through custom date ranges and time zone selections The ability to slice and dice your programmatic data is essential to the success of your analytics program. With this in mind, we have been busy rebuilding the foundational framework of the Explore Dashboard to allow for quicker development going forward. In addition to this back end effort, we were able to release many small feature updates simultaneously within the Explore Dashboard, including the addition of custom date ranges and time zone selections to the Date Picker. Custom date ranges give you the ability to view your data over any time period without being constrained […]

Enhancements to the Date Picker in Explore
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Metamarkets Picks Up Industry Recognition: AdAge’s 2017 Best Places to Work and Deloitte 2016 Technology Fast 500

Filed in Announcement, Company, Technology

At Metamarkets, we believe strongly in our mission of putting data at people’s fingertips to help them take action on their programmatic data. On the path to fulfilling that mission for our clients, we certainly hope to build a thriving and prosperous business, but we believe it’s equally important that we stay committed to making Metamarkets a place where our employees are treated well and enjoy coming to work. That’s why we’re incredibly excited about two industry awards presented to Metamarkets this week. On Monday, we were named to AdAge’s 2017 Best Places to Work list, recognizing Metamarkets as 13th […]

Metamarkets Picks Up Industry Recognition: AdAge’s 2017 Best Places to Work and Deloitte 2016 Technology Fast 500
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