Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth

Filed in Announcement, Company

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth Brands, Agencies and Publishers Willing to Increase Budgets for More Trustworthy Data SAN FRANCISCO, May 1, 2017 – New research released today indicates that a lack of data transparency is inhibiting the growth of programmatic media buying and that 41 percent of respondents agreed they would not significantly increase their programmatic budgets until there was better transparency around data. In a white paper released today titled “The Transparency Opportunity,” the results of a survey conducted by research firm Industry Index and commissioned by Metamarkets revealed the attitudes of brands, agencies […]

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
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Our Mission for Radical Transparency

Filed in Announcement, Company, Musings

At Metamarkets we believe that you empower people when you provide them with the information they need to make decisions. That’s why it’s always been our mission to put data at people’s fingertips so they can instantly see what’s happening in their business, discover trends and take action. As an independent data and analytics provider, we’ve spent the last few years providing programmatic buyers and sellers with the tools needed to turn mountains of data into revenue driving insights. While our interactive analytics offering has met the needs of the world’s leading exchanges and DSPs, the demand for intuitive access […]

Our Mission for Radical Transparency
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Enhanced Support For Video Analytics

Filed in Announcement, Company, Corporate, Data Visualization, Product Update, Technology, Visualization

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 100 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. With the growth of video content in programmatic media, we have noticed a massive rise in video events being processed through our platform over the course of the last 6 months. To keep pace with this trend, we recently enhanced our metrics to even further support analytics on video content. Metamarkets Explore now gives marketers stronger insights into metrics like video completion rates, playback types, starts, skips, and […]

Enhanced Support For Video Analytics
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Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics

Filed in Announcement, Company, Our Customers, Technology

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics Integration Provides Real-Time Insights into Programmatic Mobile, Video & Desktop Inventory SAN FRANCISCO, February 23, 2017 – Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data. Through Rubicon Project’s leading advertising automation platform, which reaches approximately 1 billion consumers across 1 million websites and 20,000 mobile apps, buyers will now have access to Metamarkets’ powerful […]

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics
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Receive Alerts on Key Metric Changes

Filed in Announcement, Product Update, Technology

With so much data to continuously explore and keep track of, it is important for your programmatic analytics to proactively alert you of the important things that need your attention. With that goal in mind, we have enhanced our alerts feature to now include percentage change conditions. Percentage change alerts give you the ability to proactively monitor large increases or decreases in key metrics that you actively track on an hourly or daily basis. For example, you can now receive alerts if: Total spend increases by 15% or more compared to yesterday Click-through rate for a high-touch campaign has decreased […]

Receive Alerts on Key Metric Changes
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