As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 100 billion programmatic events pass through its platform daily from top exchanges and buyers across the […]

We previously discussed a few ways that publisher services and sales teams at exchanges can use our interactive analytics to optimize their publishing partners performance. In this post, we will shift gears […]

For all the talk of automation in programmatic advertising, the truth is that the business wouldn’t work without people. Pretty much every company in the space relies on a front […]