Enhanced Support For Video Analytics

Filed in Announcement, Company, Corporate, Data Visualization, Product Update, Technology, Visualization

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 100 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. With the growth of video content in programmatic media, we have noticed a massive rise in video events being processed through our platform over the course of the last 6 months. To keep pace with this trend, we recently enhanced our metrics to even further support analytics on video content. Metamarkets Explore now gives marketers stronger insights into metrics like video completion rates, playback types, starts, skips, and […]

Enhanced Support For Video Analytics
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Optimization Techniques for Increasing Spend on Your Exchange

Filed in Best Practices, Technology

We previously discussed a few ways that publisher services and sales teams at exchanges can use our interactive analytics to optimize their publishing partners performance. In this post, we will shift gears and focus on how demand services and sales teams at exchanges can drive more spend through effective buyer monitoring, inventory merchandising, PMP opportunity discovery, and unclaimed inventory analysis.   Monitoring Buyer Trends Buyer teams can use the Explore Dashboard to quickly identify where major increases and decreases in spend are occurring. By sorting on absolute change, you can quickly see which DSPs are spending more this week compared to last […]

Optimization Techniques for Increasing Spend on Your Exchange
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Optimization Techniques for Your Publisher Teams

Filed in Corporate

For all the talk of automation in programmatic advertising, the truth is that the business wouldn’t work without people. Pretty much every company in the space relies on a front line of practitioners to interpret data, guide clients on tactics, and tell the machines what to do. These are the services teams at exchanges, and the specifics of their jobs vary by where they work and who their clients are. Using our interactive analytics, publisher services and sales teams at exchanges can optimize performance for their publishing partners by evaluating advertiser and content category blocks, implementing new ad formats and augmenting […]

Optimization Techniques for Your Publisher Teams
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