Optimization Techniques for Increasing Spend on Your Exchange

Filed in Best Practices, Technology

We previously discussed a few ways that publisher services and sales teams at exchanges can use our interactive analytics to optimize their publishing partners performance. In this post, we will shift gears and focus on how demand services and sales teams at exchanges can drive more spend through effective buyer monitoring, inventory merchandising, PMP opportunity discovery, and unclaimed inventory analysis.   Monitoring Buyer Trends Buyer teams can use the Explore Dashboard to quickly identify where major increases and decreases in spend are occurring. By sorting on absolute change, you can quickly see which DSPs are spending more this week compared to last […]

Optimization Techniques for Increasing Spend on Your Exchange
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Optimization Techniques for Your Publisher Teams

Filed in Corporate

For all the talk of automation in programmatic advertising, the truth is that the business wouldn’t work without people. Pretty much every company in the space relies on a front line of practitioners to interpret data, guide clients on tactics, and tell the machines what to do. These are the services teams at exchanges, and the specifics of their jobs vary by where they work and who their clients are. Using our interactive analytics, publisher services and sales teams at exchanges can optimize performance for their publishing partners by evaluating advertiser and content category blocks, implementing new ad formats and augmenting […]

Optimization Techniques for Your Publisher Teams
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