OpenX case study
Metamarkets has given us a tool that's dynamic, flexible, and allows us to make informed decisions on the fly.
OpenX is a global leader in digital and mobile advertising technology. OpenX is dedicated to optimizing revenues and performance for their customers. The key to achieving this is constant visibility into their marketplace activity: monitoring available inventory, bidding information, and buyer behavior, which is why they turned to Metamarkets.
Download this success story to learn how OpenX was able to:
- Access intuitive, interactive dashboards tailored to each user – from top-level executives to account teams
- Immediately see what buyers are buying, the rates they’re paying, and which buyers aren’t buying
- Save development time and get a tool that they could manipulate themselves to get richer insights