Transparency Opportunity Blog Series: Quantifying Trust

Filed in Data Science, Industry, Musings, Technology

At Metamarkets, we provide programmatic buyers and sellers with the tools needed to turn mountains of programmatic data into revenue driving insights. We believe that you empower people when you provide them with the information they need to make decisions. Unfortunately, the ad industry has created an ecosystem where many brands and marketers don’t get transparent access to the data they need. We believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence […]

Transparency Opportunity Blog Series: Quantifying Trust
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Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark

Filed in Data Science, Our Customers, Profiles, Technology

This post originally appeared on ExchangeWire.  On October 21st, 2016, the internet faced its largest DDoS attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub and many more in one fell swoop in the now famous Dyn cyberattack. For those outside the marketing world, the Dyn attacks of October 21st were mostly just a major inconvenience to lose access to their favorite sites, but for advertisers, it meant millions of ad dollars were at risk of entering a black hole. We recently spoke with Imran Malek, Supply […]

Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark
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The Benefits of Sharing Your Metamarkets Dashboards: Transparency Drives Liquidity

Filed in Company, Data Science, Industry, Technology

It is safe to say that programmatic marketplaces are some of the most complex in the world – with more than 600 billion transactions daily, programmatic markets see about 100 times as many transactions as the New York Stock Exchange (6 billion). What’s more, each programmatic transaction can include close to 100 fields, compared with about 10 fields per NYSE trade. This level of data scale and complexity presents many challenges to both buyers and sellers in the media world. The challenges that ad-technologists face today draw many parallels to those of the High-Frequency Traders (HFT) in Michael Lewis’ Flash […]

The Benefits of Sharing Your Metamarkets Dashboards: Transparency Drives Liquidity
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5 Ways to Maximize Value from Interactive Analytics

Filed in Algorithms, Data Science, Our Customers, Technology

The long term success of any successful analytics platform relies on two items – the usefulness of the data and the time/value costs associated. At Metamarkets we have a dedicated team of experts in the AdTech space who can help programmatic marketers squeeze the most ROI out of their integration. Here are a few tips from our team on how to maximize your investment in analytics: Work Backwards from Actions When thinking about how you can best leverage Metamarkets, it’s important to start by focusing on your challenges and questions then work backwards. In the OpenRTB standard there are dozens of different […]

5 Ways to Maximize Value from Interactive Analytics
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Interactive Analytics Blog Series: Instant Drill-Down

Filed in Data Science, Druid, Technology

Programmatic marketplaces are continuing to change the game in buying and selling of online advertising; the data from these marketplaces is enabling an even bigger transformation in marketing itself, fostering data-informed practices everywhere. That has led to increased adoption of a new breed of analytics designed for the fast-paced programmatic age.   This is the second in a three-part series about how marketers can make the most of their programmatic data by leveraging interactive analytics, with today’s post focusing on the value of instant drill-down. Instant Drill Down: Flexible Data Exploration Any marketer can tell you that looking at static […]

Interactive Analytics Blog Series: Instant Drill-Down
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