5 Ways to Maximize Value from Interactive Analytics

Filed in Algorithms, Data Science, Our Customers, Technology

The long term success of any successful analytics platform relies on two items – the usefulness of the data and the time/value costs associated. At Metamarkets we have a dedicated team of experts in the AdTech space who can help programmatic marketers squeeze the most ROI out of their integration. Here are a few tips from our team on how to maximize your investment in analytics: Work Backwards from Actions When thinking about how you can best leverage Metamarkets, it’s important to start by focusing on your challenges and questions then work backwards. In the OpenRTB standard there are dozens of different […]

5 Ways to Maximize Value from Interactive Analytics
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Interactive Analytics Blog Series: Instant Drill-Down

Filed in Data Science, Druid, Technology

Programmatic marketplaces are continuing to change the game in buying and selling of online advertising; the data from these marketplaces is enabling an even bigger transformation in marketing itself, fostering data-informed practices everywhere. That has led to increased adoption of a new breed of analytics designed for the fast-paced programmatic age.   This is the second in a three-part series about how marketers can make the most of their programmatic data by leveraging interactive analytics, with today’s post focusing on the value of instant drill-down. Instant Drill Down: Flexible Data Exploration Any marketer can tell you that looking at static […]

Interactive Analytics Blog Series: Instant Drill-Down
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Data Scientist Interview: Florian Leibert of Airbnb

Filed in Corporate, Data Science, Profiles

Florian Leibert is currently a Tech Lead at Airbnb. He has previously worked as a software engineer and applications developer at Twitter, Ning, a large ad company, and other startups. He has extensive experience with distributed data structures, Hadoop, algorithm design, predictive modeling, lexical semantics, and more. In contrast to our previous data scientist profiles, Florian sits lower down on the stack, working more on architecture than in analysis. He sits down with us to discuss Apache Mesos, the cluster management platform.   Metamarkets: What is your background like, starting from university and going through your various jobs? Florian Leibert: I […]

Data Scientist Interview: Florian Leibert of Airbnb
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Data Scientist Interview: Michal Migurski of Stamen

Filed in Corporate, Data Science, Profiles

Michal Migurski is the Director of Technology and partner at Stamen, a San Francisco design studio specializing in data visualization and mapmaking. He has been building for the web since 1995 and earned his degree in Cognitive Science from UC Berkeley. Below, Michal talks about how Stamen makes beautiful interactive maps out of geographic data (like the one above of the Bay Area), the past and future of visualization, and whether he considers himself a data scientist.   Metamarkets: What is your day-to-day work like? Michal Migurski: We do a lot of work with geography and maps. That’s both base […]

Data Scientist Interview: Michal Migurski of Stamen
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Data Scientist Interview: Amy Heineike, Director of Mathematics at Quid

Filed in Corporate, Data Science, Profiles

Amy Heineike is the Director of Mathematics at Quid, where she has been since its inception, prototyping and launching the company’s technology for analyzing document sets. She studied mathematics at Cambridge University. She previously worked at Volterra Consulting, an economics consultancy in London. Above is a Quid cluster map showing the connections across sectors for technology companies in 2010.

Data Scientist Interview: Amy Heineike, Director of Mathematics at Quid
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