Tips for Optimizing Your Active Campaigns

Filed in Best Practices, Data Visualization, Technology, Visualization

In a recent post, we discussed a few examples of why providing your buyers access to your inventory through Metamarkets Explore can help them discover new opportunities. But what about when a campaign is in mid-flight? Providing access to data visualizations that clearly show your inventory throughout a campaign can be the difference between a successful campaign and one that drastically misses expectations. Some of our customers tweak their campaigns across more than 20 dimensions at once – they don’t need to write any new queries or wait for results; they can instantly evaluate inventory on an ad hoc basis when […]

Tips for Optimizing Your Active Campaigns
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The #1 Tip For Winning Over Your Buyers: Streamlining Inventory Discovery

Filed in Data Visualization, Musings, Technology

There’s a ton of uncertainty involved in the process of planning programmatic campaigns. Exchanges want to know that they’ll be able to hit their buyer’s target metrics while staying within a certain budget – but how confident can you possibly be of the end result? The amount of available inventory for a given target audience is constantly changing, and basic reporting processes often take hours or days to deliver feedback on how a campaign is performing. To be sure, you could build models based on historical average prices to get a sense for what your buyer’s campaign inventory might look […]

The #1 Tip For Winning Over Your Buyers: Streamlining Inventory Discovery
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Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors

Filed in Best Practices, Industry, Musings

Transparency in digital marketing continues to be a dominant theme of 2017 – major brands like P&G and Unilever are backing up their calls to clean up the digital ad ecosystem by reducing their spending and decreasing the number of sites they spend on. It is becoming increasingly urgent for marketers to offer radical transparency in programmatic marketing if they wish to keep up with the brands’ growing demands. This is the third post in our three-part series taking a deeper look at the results of our recent research (see: The Transparency Opportunity) that looks at the perceptions of brands, […]

Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors
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Transparency Opportunity Blog Series: Defining the Calls for Transparency

Filed in Company, Data Visualization, Technology

At Metamarkets, we believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence the purchase of digital media. This is the second of a three-part series taking a deeper look at the results of that research and our takeaways for the programmatic marketing industry. If you missed it, be sure to check out our first post on Quantifying Trust. Today, we’ll look at the results that help us better define transparency to understand what […]

Transparency Opportunity Blog Series: Defining the Calls for Transparency
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Transparency Opportunity Blog Series: Quantifying Trust

Filed in Data Science, Industry, Musings, Technology

At Metamarkets, we provide programmatic buyers and sellers with the tools needed to turn mountains of programmatic data into revenue driving insights. We believe that you empower people when you provide them with the information they need to make decisions. Unfortunately, the ad industry has created an ecosystem where many brands and marketers don’t get transparent access to the data they need. We believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence […]

Transparency Opportunity Blog Series: Quantifying Trust
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