Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors

Filed in Best Practices, Industry, Musings

Transparency in digital marketing continues to be a dominant theme of 2017 – major brands like P&G and Unilever are backing up their calls to clean up the digital ad ecosystem by reducing their spending and decreasing the number of sites they spend on. It is becoming increasingly urgent for marketers to offer radical transparency in programmatic marketing if they wish to keep up with the brands’ growing demands. This is the third post in our three-part series taking a deeper look at the results of our recent research (see: The Transparency Opportunity) that looks at the perceptions of brands, […]

Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors
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Transparency Opportunity Blog Series: Defining the Calls for Transparency

Filed in Company, Data Visualization, Technology

At Metamarkets, we believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence the purchase of digital media. This is the second of a three-part series taking a deeper look at the results of that research and our takeaways for the programmatic marketing industry. If you missed it, be sure to check out our first post on Quantifying Trust. Today, we’ll look at the results that help us better define transparency to understand what […]

Transparency Opportunity Blog Series: Defining the Calls for Transparency
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Transparency Opportunity Blog Series: Quantifying Trust

Filed in Data Science, Industry, Musings, Technology

At Metamarkets, we provide programmatic buyers and sellers with the tools needed to turn mountains of programmatic data into revenue driving insights. We believe that you empower people when you provide them with the information they need to make decisions. Unfortunately, the ad industry has created an ecosystem where many brands and marketers don’t get transparent access to the data they need. We believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence […]

Transparency Opportunity Blog Series: Quantifying Trust
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The Numbers Are In: Programmatic Video is on the Rise

Filed in Best Practices, Company, Industry, Product Update, Technology

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 200 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. Until recently, mobile and display data held a dominant share of the events analyzed in Metamarkets dashboards. However, in a clear illustration of the growth of video content in programmatic media, that data is starting to shift more and more toward video events. Last month the Metamarkets platform hit an all-time apex for video events – in only 30 days, we processed and visualized nearly 560 billion monthly […]

The Numbers Are In: Programmatic Video is on the Rise
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Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth

Filed in Announcement, Company, Technology

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth Brands, Agencies and Publishers Willing to Increase Budgets for More Trustworthy Data SAN FRANCISCO, May 1, 2017 – New research released today indicates that a lack of data transparency is inhibiting the growth of programmatic media buying and that 41 percent of respondents agreed they would not significantly increase their programmatic budgets until there was better transparency around data. In a white paper released today titled “The Transparency Opportunity,” the results of a survey conducted by research firm Industry Index and commissioned by Metamarkets revealed the attitudes of brands, agencies […]

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
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