The Numbers Are In: Programmatic Video is on the Rise

Filed in Best Practices, Company, Industry, Product Update, Technology

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 200 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. Until recently, mobile and display data held a dominant share of the events analyzed in Metamarkets dashboards. However, in a clear illustration of the growth of video content in programmatic media, that data is starting to shift more and more toward video events. Last month the Metamarkets platform hit an all-time apex for video events – in only 30 days, we processed and visualized nearly 560 billion monthly […]

The Numbers Are In: Programmatic Video is on the Rise
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Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth

Filed in Announcement, Company

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth Brands, Agencies and Publishers Willing to Increase Budgets for More Trustworthy Data SAN FRANCISCO, May 1, 2017 – New research released today indicates that a lack of data transparency is inhibiting the growth of programmatic media buying and that 41 percent of respondents agreed they would not significantly increase their programmatic budgets until there was better transparency around data. In a white paper released today titled “The Transparency Opportunity,” the results of a survey conducted by research firm Industry Index and commissioned by Metamarkets revealed the attitudes of brands, agencies […]

Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
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Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics

Filed in Announcement, Company, Our Customers, Technology

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics Integration Provides Real-Time Insights into Programmatic Mobile, Video & Desktop Inventory SAN FRANCISCO, February 23, 2017 – Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data. Through Rubicon Project’s leading advertising automation platform, which reaches approximately 1 billion consumers across 1 million websites and 20,000 mobile apps, buyers will now have access to Metamarkets’ powerful […]

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics
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Five Things I Learned at Programmatic I/O

Filed in Company, Industry, Our Customers, Technology

Last week, I was fortunate enough to attend Programmatic I/O in New York at the Marriott Marquis in Times Square. The event is the premier conference of the year for programmatic professionals and executives from top brands, agencies, publishers, media companies & technology providers. It was a great opportunity for the Metamarkets team to connect with our customers and hear from the rest of the industry about their views on the future of programmatic marketing. Here are some of the top trends I observed at the show: 1. The Growth of Programmatic Judging from the conversations at this event, there’s […]

Five Things I Learned at Programmatic I/O
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