The #1 Tip For Winning Over Your Buyers: Streamlining Inventory Discovery

Filed in Data Visualization, Musings, Technology

There’s a ton of uncertainty involved in the process of planning programmatic campaigns. Exchanges want to know that they’ll be able to hit their buyer’s target metrics while staying within a certain budget – but how confident can you possibly be of the end result? The amount of available inventory for a given target audience is constantly changing, and basic reporting processes often take hours or days to deliver feedback on how a campaign is performing. To be sure, you could build models based on historical average prices to get a sense for what your buyer’s campaign inventory might look […]

The #1 Tip For Winning Over Your Buyers: Streamlining Inventory Discovery
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Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale

Filed in Algorithms, Druid, Industry, Technology

Metamarkets handles a lot of data. The torrent of data that clients send to us surpasses a petabyte a week. At this scale, the ability to failover gracefully, to detect and eliminate brownouts, and to efficiently operate huge quantities of byte-banging machines is necessary. We started and grew Metamarkets in AWS’s us-east region. And the majority of our footprint was in a single availability zone (AZ). As we grew, we started to see the side effects of being restricted to one AZ, then the side effects of being restricted to one region. It’s kind of like inflating a balloon in […]

Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale
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Transparency Opportunity Blog Series: Quantifying Trust

Filed in Data Science, Industry, Musings, Technology

At Metamarkets, we provide programmatic buyers and sellers with the tools needed to turn mountains of programmatic data into revenue driving insights. We believe that you empower people when you provide them with the information they need to make decisions. Unfortunately, the ad industry has created an ecosystem where many brands and marketers don’t get transparent access to the data they need. We believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence […]

Transparency Opportunity Blog Series: Quantifying Trust
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Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark

Filed in Data Science, Our Customers, Profiles, Technology

This post originally appeared on ExchangeWire.  On October 21st, 2016, the internet faced its largest DDoS attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub and many more in one fell swoop in the now famous Dyn cyberattack. For those outside the marketing world, the Dyn attacks of October 21st were mostly just a major inconvenience to lose access to their favorite sites, but for advertisers, it meant millions of ad dollars were at risk of entering a black hole. We recently spoke with Imran Malek, Supply […]

Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark
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Interactive Analytics Blog Series: Instant Drill-Down

Filed in Data Science, Druid, Technology

Programmatic marketplaces are continuing to change the game in buying and selling of online advertising; the data from these marketplaces is enabling an even bigger transformation in marketing itself, fostering data-informed practices everywhere. That has led to increased adoption of a new breed of analytics designed for the fast-paced programmatic age.   This is the second in a three-part series about how marketers can make the most of their programmatic data by leveraging interactive analytics, with today’s post focusing on the value of instant drill-down. Instant Drill Down: Flexible Data Exploration Any marketer can tell you that looking at static […]

Interactive Analytics Blog Series: Instant Drill-Down
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