Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale

Filed in Algorithms, Druid, Industry, Technology

Metamarkets handles a lot of data. The torrent of data that clients send to us surpasses a petabyte a week. At this scale, the ability to failover gracefully, to detect and eliminate brownouts, and to efficiently operate huge quantities of byte-banging machines is necessary. We started and grew Metamarkets in AWS’s us-east region. And the majority of our footprint was in a single availability zone (AZ). As we grew, we started to see the side effects of being restricted to one AZ, then the side effects of being restricted to one region. It’s kind of like inflating a balloon in […]

Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale
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Transparency Opportunity Blog Series: Defining the Calls for Transparency

Filed in Company, Data Visualization, Technology

At Metamarkets, we believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence the purchase of digital media. This is the second of a three-part series taking a deeper look at the results of that research and our takeaways for the programmatic marketing industry. If you missed it, be sure to check out our first post on Quantifying Trust. Today, we’ll look at the results that help us better define transparency to understand what […]

Transparency Opportunity Blog Series: Defining the Calls for Transparency
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Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark

Filed in Data Science, Our Customers, Profiles, Technology

This post originally appeared on ExchangeWire.  On October 21st, 2016, the internet faced its largest DDoS attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub and many more in one fell swoop in the now famous Dyn cyberattack. For those outside the marketing world, the Dyn attacks of October 21st were mostly just a major inconvenience to lose access to their favorite sites, but for advertisers, it meant millions of ad dollars were at risk of entering a black hole. We recently spoke with Imran Malek, Supply […]

Overcoming Dyn – How DataXu Avoided Disaster On the Day The Internet Went Dark
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Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics

Filed in Announcement, Company, Our Customers, Technology

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics Integration Provides Real-Time Insights into Programmatic Mobile, Video & Desktop Inventory SAN FRANCISCO, February 23, 2017 – Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data. Through Rubicon Project’s leading advertising automation platform, which reaches approximately 1 billion consumers across 1 million websites and 20,000 mobile apps, buyers will now have access to Metamarkets’ powerful […]

Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics
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Five Things I Learned at Programmatic I/O

Filed in Company, Industry, Our Customers, Technology

Last week, I was fortunate enough to attend Programmatic I/O in New York at the Marriott Marquis in Times Square. The event is the premier conference of the year for programmatic professionals and executives from top brands, agencies, publishers, media companies & technology providers. It was a great opportunity for the Metamarkets team to connect with our customers and hear from the rest of the industry about their views on the future of programmatic marketing. Here are some of the top trends I observed at the show: 1. The Growth of Programmatic Judging from the conversations at this event, there’s […]

Five Things I Learned at Programmatic I/O
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