Four Things I Learned at Advertising Week
This week, I was lucky enough to attend Advertising Week in New York. For those who haven’t been, it’s an unorthodox conference in that there’s no central meeting place or […]
Transparency Opportunity Blog Series: Defining the Calls for Transparency
At Metamarkets, we believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better […]
Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
Survey: Marketers Say Lack of Data Transparency Stunts Programmatic Growth Brands, Agencies and Publishers Willing to Increase Budgets for More Trustworthy Data SAN FRANCISCO, May 1, 2017 – New research […]
The Benefits of Sharing Your Metamarkets Dashboards: Transparency Drives Liquidity
It is safe to say that programmatic marketplaces are some of the most complex in the world – with more than 600 billion transactions daily, programmatic markets see about 100 […]
