Shining a Light on Lost Programmatic Revenue

Filed in Company, Our Customers

As Maor Sadra, an executive at mobile SSP Inneractive put it, “Live data is the lifeblood of the programmatic ad business.” He’s right. Whether you’re an exchange, buyer or seller, competing in this space means thinking and acting in real-time, all the time. And that’s not easy. Not only are programmatic spends jumping each year, but so is the amount (and complexity) of data behind them. Making sense of it all can feel like fumbling around in the dark. Sure, every so often a flash illuminates this part of your business or that―but there’s no sustained understanding, no way to […]

Shining a Light on Lost Programmatic Revenue
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Reflections on Programmatic Week, err, Advertising Week

Filed in Company, Industry

As the industry gathered in NYC last week to talk shop, there's no doubt why programmatic was on everyone's mind: The growth trajectory is just staggering. In the past five years, automated buying has gone from nothing to 42% of display spend, and in the next five, a majority of mobile ads will go programmatic as well. Advertising Week? More like Programmatic Week. We've come a long way since 1994, when John Battelle, then the founding editor of Wired, helped launch the world’s first banner ad.  On October 1, Battelle keynoted Metamarkets’ ‘Perspectives on Programmatic’ event, sharing his thoughts about where it's all […]

Reflections on Programmatic Week, err, Advertising Week
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Five Tips for a F’ing Great Logo

Filed in Corporate, Druid

This post originally appeared on Druid.io on July 23, 2014. Everyone wants a great logo, but it’s notoriously difficult work—prone to miscommunications, heated debates and countless revisions. Still, after three years we couldn’t put it off any longer. Druid needed a visual identity, so we partnered with the talented folks at Focus Lab for help. Our old logo (left) was...lacking. Much better now, right? Despite our fears, we cranked this out with Focus in a speedy three week sprint. Not only was the process drama-free, it was actually fun. The goal of this post is to give you some insight into how […]

Five Tips for a F’ing Great Logo
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Building a Data Pipeline That Handles Billions of Events in Real-Time

Filed in Corporate, Technology

At Metamarkets our goal is to help our clients make sense of large amounts of data in real-time. Our platform ingests tens of billions of new events every day, and currently comprises trillions of aggregated events. Our real-time analytics platform has two separate yet equally important goals: interactivity (real-time queries) and data freshness (real-time ingestion). We’ve written before about how Druid, our open-source datastore, is able to offer fast, interactive queries. In this post, we’re going to focus on the challenges around achieving data freshness. We’ll talk about the batch-oriented pipelines we started with, and how we approached building real-time […]

Building a Data Pipeline That Handles Billions of Events in Real-Time
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Nine Mobile Exchanges That Get Real-Time Analytics

Filed in Announcement

A friend recently told me he dreamt he was a high-frequency stock trader, and every day he had to wait for the newspaper to hit his doorstep to know how he performed. In truth, his dream isn’t far from the reality in programmatic advertising. You can buy or sell an ad in milliseconds, but it typically takes hours or days to analyze the results. In the meantime, the ground has shifted beneath your feet. To win in any real-time marketplace, real-time awareness is a must. This is why Metamarkets spent the past year rebuilding key parts of our technology stack, […]

Nine Mobile Exchanges That Get Real-Time Analytics
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