ONE by AOL case study
Metamarkets has enabled us to provide our clients with actionable insights in near real-time by drilling down to the attribute level.
ONE by AOL enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs through premium experiences, programmatic buying and performance-driven campaigns. As their programmatic business continued to grow, the AOL team wanted to augment their internal tracking systems, get instant answers to business questions and take action in real-time. After hearing from several clients who had worked with Metamarkets in the past, they made the decision to partner up to provide increased visibility into their programmatic data.
Download this success story to learn how ONE by AOL was able to:
- Unlock additional spend from buyers by evangelizing supply through well-informed data
- Optimize its demand partners and increase client spending by providing insights that their other data and analytics methods couldn’t uncover
- Create impactful time savings with easy accessibility to fresh and reliable data
