This week, I was lucky enough to attend Advertising Week in New York. For those who haven’t been, it’s an unorthodox conference in that there’s no central meeting place or […]

With hundreds of publishers and buyers, it’s difficult to keep track of all of your partners’ bidding activity. Many demand managers get reports each morning informing them where their accounts […]

In a recent post, we discussed a few examples of why providing your buyers access to your inventory through Metamarkets Explore can help them discover new opportunities. But what about when […]

One method of looking at the human thought process is that we have different brain workflows for different analytics and data processing needs. At Metamarkets we have the same thing […]

Service uptime is the performance metric that determines operational success and when something fails, the impact can be far reaching, often affecting a business’s bottom line. One of the downsides […]

Eventually in the course of data growth, a company needs to make a major migration of data or processes from one physical location to another. This post is the story […]

There’s a ton of uncertainty involved in the process of planning programmatic campaigns. Exchanges want to know that they’ll be able to hit their buyer’s target metrics while staying within […]