Unlocking Granular Audience Level Data With Explore

Filed in Best Practices, Company, Corporate, Data Visualization, Industry, Technology, Visualization

We recently released our Transparency Opportunity Report, which highlights how a lack of data transparency in the programmatic advertising market is inhibiting the growth of media buying. From that study, audience targeting data was identified as one of the most important factors contributing to the overall transparency dilemma within programmatic marketing. What does this mean? Buyers, sellers, and brands are having a hard time understanding exactly who their campaigns are reaching at the granular level. We have touched on many different ways Metamarkets Explore, our interactive analytics product, can help programmatic buyers and sellers do things like increase yield, discover […]

Unlocking Granular Audience Level Data With Explore
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Monitoring Key Changes In Revenue with Alerts

Filed in Best Practices, Company, Technology

A few weeks ago we introduced some pretty big updates to our alerting feature within Metamarkets Explore. With the rise in adoption, we have noticed some specific trends within the types of alerts being created from thousands of different users. Although there are certainly hundreds of ways you can use alerts, it is clear that alerts based on revenue and volume metrics are a standout across the board, and should be a recommended best practice. Types of Revenue Based Alerts Premium Publisher Volume Your premium publishers are what keep the bids coming in on a regular basis. By setting an […]

Monitoring Key Changes In Revenue with Alerts
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Update Your Bidding Algorithms Programmatically with the API

Filed in Best Practices, Company, Product Update, Technology

Recently we launched Connect, our API product, across our entire user base, giving all customers the ability to connect their current systems and applications to fresh, accurate and detailed programmatic marketing data. While new uses of the API continue to pop up every week, we have noticed a few creative uses of the API that are saving users time by streamlining common daily and weekly workflows. Automating Billing Efforts Most companies use some sort of CRM or billing tool to track revenue and automate the issuing of invoices. For those in the ad tech ecosystem, pricing boils down to a variety […]

Update Your Bidding Algorithms Programmatically with the API
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