Closing the ‘Visibility Gap’ In Programmatic Advertising

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Over the past two months, we’ve surveyed more than 30 major programmatic buyers about their workflows for planning and optimizing spends. The discussions revealed that these processes have become increasingly difficult as the volume of marketplace data has swelled and exchanges have retained old reporting practices. We’ve released a white paper with the findings, which you can download here. Here are some of the highlights: 55% of buyers said that it was a challenge to aggregate all the data they needed from exchanges, and 42% said they regularly get data from exchanges via spreadsheet attachments. 55% said it takes too […]

Closing the ‘Visibility Gap’ In Programmatic Advertising
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Dear Madison Avenue: Set My Data Scientists Free

Filed in Company, Corporate

This article was originally published in AdAge on May 21, 2015. How Agencies and Brands Can Unshackle Data Scientists to Develop Real Insights Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for "advanced analytics" on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that's when the torture began. The data files were scattered across directories. The names were inconsistent. […]

Dear Madison Avenue: Set My Data Scientists Free
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Introducing Support for Native Programmatic Analytics

Filed in Announcement

Note: On May 11th I’ll be leading a discussion about native programmatic at the IAB Marketplace event with Craig Atkinson, COO of PHD, and Oleg Korenfeld, SVP Ad Tech & Platforms of MediaVest. Hope to see you there.     Ads that are tailored to their surroundings are more memorable and engaging. It’s a simple idea, but making it work at scale takes a great deal of technical expertise. No one knows this better than our clients, many of whom are pioneers in the space where native, programmatic, and mobile are converging. To help these companies stay ahead of the […]

Introducing Support for Native Programmatic Analytics
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Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board

Filed in Company

Today, we’re excited to announce that Jim Payne, Founder and former CEO of MoPub, has joined Metamarkets’ Board of Directors. An early adopter and advocate of our platform, Jim brings a decade of experience building successful advertising companies and products. Jim founded MoPub in 2010 to provide better ad monetization and control tools for mobile publishers. Under his leadership, the company grew to a $100MM revenue run rate and introduced the first and largest RTB exchange for mobile advertising. In 2013, less than three years after its founding, MoPub was sold to Twitter. Post acquisition, Jim served as Twitter’s Vice […]

Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board
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A New Round of Funding for Metamarkets

Filed in Announcement, Corporate

Today we closed a $15 million round of funding led by Data Collective. Digital media pioneer John Battelle also participated, as did City National Bank and our existing backers, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. We’re proud to have the support of these organizations and we’re looking forward to putting it to good use. Primarily, we’ll be using these funds to grow our team, scale our infrastructure, and expand our product’s use cases in mobile video and native. Over the past twelve months, Metamarkets has doubled its client base and revenues. Although this is an affirmation of […]

A New Round of Funding for Metamarkets
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