A Holistic Approach Can Empower Your Data Process

Filed in Corporate

Although marketers cite leveraging data as a top priority, many struggle to do so effectively. In fact, only 5% of marketers report that they’re doing an excellent job making improvements based on data, according to research from Econsultancy. In the case of programmatic marketing, this rings even more true. With programmatic advertising generating an estimated 100 times more transactions than Wall Street, a tsunami of data is available to marketers. The challenge many marketers face is getting fast, easy access to disparate data sets in an intuitive format. Outsourcing these challenges and establishing multiple vendor relationships, each with their own […]

A Holistic Approach Can Empower Your Data Process
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Programmatic is 100 Times Bigger Than Wall Street

Filed in Announcement, Company

Today we announced our clients analyze over 100 Billion events per day through our platform. That’s more than 12 Trillion in Q3. It’s a number that’s testament not just to the strength of our technology, but to the growing opportunities and challenges of the space. In just over five years, programmatic advertising has rapidly eclipsed Wall Street as the epicenter of big, fast data. Indeed, every day around 400 billion programmatic ad impressions are bought globally: that’s roughly 100 times the number of shares traded daily on the The New York Stock Exchange. Programmatic isn’t just bigger in terms of volume, its data […]

Programmatic is 100 Times Bigger Than Wall Street
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Closing the ‘Visibility Gap’ In Programmatic Advertising

Filed in Corporate

Over the past two months, we’ve surveyed more than 30 major programmatic buyers about their workflows for planning and optimizing spends. The discussions revealed that these processes have become increasingly difficult as the volume of marketplace data has swelled and exchanges have retained old reporting practices. We’ve released a white paper with the findings, which you can download here. Here are some of the highlights: 55% of buyers said that it was a challenge to aggregate all the data they needed from exchanges, and 42% said they regularly get data from exchanges via spreadsheet attachments. 55% said it takes too […]

Closing the ‘Visibility Gap’ In Programmatic Advertising
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Dear Madison Avenue: Set My Data Scientists Free

Filed in Company, Corporate

This article was originally published in AdAge on May 21, 2015. How Agencies and Brands Can Unshackle Data Scientists to Develop Real Insights Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for “advanced analytics” on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that’s when the torture began. The data files were scattered across directories. The names were inconsistent. […]

Dear Madison Avenue: Set My Data Scientists Free
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Introducing Support for Native Programmatic Analytics

Filed in Announcement

Note: On May 11th I’ll be leading a discussion about native programmatic at the IAB Marketplace event with Craig Atkinson, COO of PHD, and Oleg Korenfeld, SVP Ad Tech & Platforms of MediaVest. Hope to see you there. Ads that are tailored to their surroundings are more memorable and engaging. It’s a simple idea, but making it work at scale takes a great deal of technical expertise. No one knows this better than our clients, many of whom are pioneers in the space where native, programmatic, and mobile are converging. To help these companies stay ahead of the curve and […]

Introducing Support for Native Programmatic Analytics
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