Introducing Support for Native Programmatic Analytics

Filed in Announcement

Note: On May 11th I’ll be leading a discussion about native programmatic at the IAB Marketplace event with Craig Atkinson, COO of PHD, and Oleg Korenfeld, SVP Ad Tech & Platforms of MediaVest. Hope to see you there.     Ads that are tailored to their surroundings are more memorable and engaging. It’s a simple idea, but making it work at scale takes a great deal of technical expertise. No one knows this better than our clients, many of whom are pioneers in the space where native, programmatic, and mobile are converging. To help these companies stay ahead of the […]

Introducing Support for Native Programmatic Analytics
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Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board

Filed in Company

Today, we’re excited to announce that Jim Payne, Founder and former CEO of MoPub, has joined Metamarkets’ Board of Directors. An early adopter and advocate of our platform, Jim brings a decade of experience building successful advertising companies and products. Jim founded MoPub in 2010 to provide better ad monetization and control tools for mobile publishers. Under his leadership, the company grew to a $100MM revenue run rate and introduced the first and largest RTB exchange for mobile advertising. In 2013, less than three years after its founding, MoPub was sold to Twitter. Post acquisition, Jim served as Twitter’s Vice […]

Jim Payne, MoPub Founder and CEO, Joins Metamarkets’ Board
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A New Round of Funding for Metamarkets

Filed in Announcement, Corporate

Today we closed a $15 million round of funding led by Data Collective. Digital media pioneer John Battelle also participated, as did City National Bank and our existing backers, Khosla Ventures, IA Ventures, True Ventures, and Village Ventures. We’re proud to have the support of these organizations and we’re looking forward to putting it to good use. Primarily, we’ll be using these funds to grow our team, scale our infrastructure, and expand our product’s use cases in mobile video and native. Over the past twelve months, Metamarkets has doubled its client base and revenues. Although this is an affirmation of […]

A New Round of Funding for Metamarkets
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Druid Gets Open Source-ier Under the Apache License

Filed in Corporate, Technology

In the process of building a SaaS solution for our clients, we’ve had to invent a handful of technology components that didn’t previously exist. One of these components is Druid, the streaming data store we’ve been operating, scaling, and building for the past three years. Today, Metamarkets runs a multi-thousand core Druid cluster that manages over 10 trillion events and ingests another 50 billion events daily. Since we open sourced Druid in 2012, it’s become an emerging standard for exploratory analytics on massive data sets. Right now, more than a dozen companies use it across multiple business areas (ad tech, […]

Druid Gets Open Source-ier Under the Apache License
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Introducing Facet, A Revolutionary User Interface for High-Dimensional Data

Filed in Company, Corporate, Technology

In 2011 Metamarkets launched Druid, a streaming datastore capable of processing billions of events in real-time. Today we’re proud to release Facet, an interface designed to put Druid’s full power at every user’s fingertips. We built Facet to overcome the inflexibility of traditional reporting and analytics interfaces. While many systems are adept at telling you what is happening, Facet helps you uncover why it’s happening — quickly, intuitively and without the assistance of an analyst or Business Intelligence expert. One of Facet’s secrets is in how it handles the high-dimensional datasets common to the programmatic marketing space. In this post, I’ll […]

Introducing Facet, A Revolutionary User Interface for High-Dimensional Data
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