Enhanced Support For Video Analytics

Filed in Announcement, Company, Corporate, Data Visualization, Product Update, Technology, Visualization

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 100 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. With the growth of video content in programmatic media, we have noticed a massive rise in video events being processed through our platform over the course of the last 6 months. To keep pace with this trend, we recently enhanced our metrics to even further support analytics on video content. Metamarkets Explore now gives marketers stronger insights into metrics like video completion rates, playback types, starts, skips, and […]

Enhanced Support For Video Analytics
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Receive Alerts on Key Metric Changes

Filed in Announcement, Product Update, Technology

With so much data to continuously explore and keep track of, it is important for your programmatic analytics to proactively alert you of the important things that need your attention. With that goal in mind, we have enhanced our alerts feature to now include percentage change conditions. Percentage change alerts give you the ability to proactively monitor large increases or decreases in key metrics that you actively track on an hourly or daily basis. For example, you can now receive alerts if: Total spend increases by 15% or more compared to yesterday Click-through rate for a high-touch campaign has decreased […]

Receive Alerts on Key Metric Changes
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New Ways to Access & Use the Metamarkets API

Filed in Best Practices, Our Customers, Product Update, Technology

In 2016 we launched the Metamarkets API to give our customers the ability to query and pull data into their servers, as well as seamlessly build web applications directly on Metamarkets’ infrastructure. On February 2, we will be taking the next big step by making the API available to all users (excluding guest users) within the Metamarkets dashboard. All current users will be able to utilize 1,000 queries per month through the API at no charge. Uses for the Metamarkets API The Metamarkets API allows you to quickly build and release custom applications and reports, leveraging data that has already been […]

New Ways to Access & Use the Metamarkets API
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Enhancements to the Date Picker in Explore

Filed in Announcement, Company, Product Update, Technology

Enhanced Date Picker in Explore Interact with your data through custom date ranges and time zone selections The ability to slice and dice your programmatic data is essential to the success of your analytics program. With this in mind, we have been busy rebuilding the foundational framework of the Explore Dashboard to allow for quicker development going forward. In addition to this back end effort, we were able to release many small feature updates simultaneously within the Explore Dashboard, including the addition of custom date ranges and time zone selections to the Date Picker. Custom date ranges give you the ability to view your data over any time period without being constrained […]

Enhancements to the Date Picker in Explore
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