Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale

Filed in Algorithms, Druid, Industry, Technology

Metamarkets handles a lot of data. The torrent of data that clients send to us surpasses a petabyte a week. At this scale, the ability to failover gracefully, to detect and eliminate brownouts, and to efficiently operate huge quantities of byte-banging machines is necessary. We started and grew Metamarkets in AWS’s us-east region. And the majority of our footprint was in a single availability zone (AZ). As we grew, we started to see the side effects of being restricted to one AZ, then the side effects of being restricted to one region. It’s kind of like inflating a balloon in […]

Going Multi-Cloud with AWS and GCP: Lessons Learned at Scale
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Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors

Filed in Best Practices, Industry, Musings

Transparency in digital marketing continues to be a dominant theme of 2017 – major brands like P&G and Unilever are backing up their calls to clean up the digital ad ecosystem by reducing their spending and decreasing the number of sites they spend on. It is becoming increasingly urgent for marketers to offer radical transparency in programmatic marketing if they wish to keep up with the brands’ growing demands. This is the third post in our three-part series taking a deeper look at the results of our recent research (see: The Transparency Opportunity) that looks at the perceptions of brands, […]

Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors
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Transparency Opportunity Blog Series: Quantifying Trust

Filed in Data Science, Industry, Musings, Technology

At Metamarkets, we provide programmatic buyers and sellers with the tools needed to turn mountains of programmatic data into revenue driving insights. We believe that you empower people when you provide them with the information they need to make decisions. Unfortunately, the ad industry has created an ecosystem where many brands and marketers don’t get transparent access to the data they need. We believe that radical transparency is needed in programmatic marketing – and to shed light on this issue we recently commissioned research (see: The Transparency Opportunity) to better understand the perceptions of brands, agencies and publishers that influence […]

Transparency Opportunity Blog Series: Quantifying Trust
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The Numbers Are In: Programmatic Video is on the Rise

Filed in Best Practices, Company, Industry, Product Update, Technology

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 200 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. Until recently, mobile and display data held a dominant share of the events analyzed in Metamarkets dashboards. However, in a clear illustration of the growth of video content in programmatic media, that data is starting to shift more and more toward video events. Last month the Metamarkets platform hit an all-time apex for video events – in only 30 days, we processed and visualized nearly 560 billion monthly […]

The Numbers Are In: Programmatic Video is on the Rise
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Unlocking Granular Audience Level Data With Explore

Filed in Best Practices, Company, Corporate, Data Visualization, Industry, Technology, Visualization

We recently released our Transparency Opportunity Report, which highlights how a lack of data transparency in the programmatic advertising market is inhibiting the growth of media buying. From that study, audience targeting data was identified as one of the most important factors contributing to the overall transparency dilemma within programmatic marketing. What does this mean? Buyers, sellers, and brands are having a hard time understanding exactly who their campaigns are reaching at the granular level. We have touched on many different ways Metamarkets Explore, our interactive analytics product, can help programmatic buyers and sellers do things like increase yield, discover […]

Unlocking Granular Audience Level Data With Explore
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