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How We Scaled HyperLogLog: Three Real-World Optimizations

Filed in Corporate, Druid, Technology

At Metamarkets, we specialize in converting mountains of programmatic ad data into real-time, explorable views. Because these datasets are so large and complex, we’re always looking for ways to maximize the speed and efficiency of how we deliver them to our clients.  In this post, we’re going to continue our discussion of some of the techniques we use to calculate critical metrics such as unique users and device IDs with maximum performance and accuracy. Approximation algorithms are rapidly gaining traction as the preferred way to determine the unique number of elements in high cardinality sets. In the space of cardinality […]

How We Scaled HyperLogLog: Three Real-World Optimizations
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Build It v. Buy It? How to Save Your Ad-Tech Business $2 Million in Six Weeks

Filed in Corporate, Technology

With hundreds of ad-tech companies competing to gain market share and seeking to distinguish themselves, product managers are constantly weighing the costs and benefits of introducing new product features. Often, the challenge isn’t how to build the functionality, but rather how to prioritize items on their roadmaps and deploy their resources. In many cases, a product feature will fall out of scope of the core mission of the enterprise, so managers ultimately need to decide on whether they should outsource a feature or dedicate valuable manpower to build it internally. With limited resources and bandwidth, analytics-based product enhancements always seem […]

Build It v. Buy It? How to Save Your Ad-Tech Business $2 Million in Six Weeks
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March Release: Time Zone Support and Other Goodies

Filed in Corporate, Technology

Metamarkets is proud to announce the release of two major new features and a slew of small tweaks and bug fixes.

March Release: Time Zone Support and Other Goodies
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The Need for Speed in Real-Time Bidding

Filed in Corporate

Recently, I was given the opportunity to give a Tech Talk at the Digiday Exchange Summit. The focus of my talk was how increasing the speed of data querying doesn’t just increase the efficiency of the business user but also fundamentally changes how that user does their job.

The Need for Speed in Real-Time Bidding
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Data Scientist Interview: Florian Leibert of Airbnb

Filed in Corporate, Data Science, Profiles

Florian Leibert is currently a Tech Lead at Airbnb. He has previously worked as a software engineer and applications developer at Twitter, Ning, a large ad company, and other startups. He has extensive experience with distributed data structures, Hadoop, algorithm design, predictive modeling, lexical semantics, and more. In contrast to our previous data scientist profiles, Florian sits lower down on the stack, working more on architecture than in analysis. Above, the logo for Apache, of Apache Mesos, the cluster management platform that Florian discusses in detail below.   Metamarkets: What is your background like, starting from university and going through […]

Data Scientist Interview: Florian Leibert of Airbnb
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