With hundreds of ad-tech companies competing to gain market share and seeking to distinguish themselves, product managers are constantly weighing the costs and benefits of introducing new product features. Often, the challenge isn’t how to build the functionality, but rather how to prioritize items on their roadmaps and deploy their resources. In many cases, a product feature will fall out of scope of the core mission of the enterprise, so managers ultimately need to decide on whether they should outsource a feature or dedicate valuable manpower to build it internally. With limited resources and bandwidth, analytics-based product enhancements always seem […]
March 5th, 2013 • Tom Lorek
Filed in Corporate
Recently, I was given the opportunity to give a Tech Talk at the Digiday Exchange Summit. The focus of my talk was how increasing the speed of data querying doesn’t just increase the efficiency of the business user but also fundamentally changes how that user does their job.
February 5th, 2013 • Rachel Hyman
Filed in Corporate, Data Science, Profiles
Florian Leibert is currently a Tech Lead at Airbnb. He has previously worked as a software engineer and applications developer at Twitter, Ning, a large ad company, and other startups. He has extensive experience with distributed data structures, Hadoop, algorithm design, predictive modeling, lexical semantics, and more. In contrast to our previous data scientist profiles, Florian sits lower down on the stack, working more on architecture than in analysis. Above, the logo for Apache, of Apache Mesos, the cluster management platform that Florian discusses in detail below. Metamarkets: What is your background like, starting from university and going through […]
January 16th, 2013 • nisha
Filed in Corporate, Our Customers
Recently, the Metamarkets team spoke with Kevin Weatherman, VP of Business Development at MoPub, to find out about the value Metamarkets brings to his company. As a seasoned online advertising professional and one of the early adopters of Metamarkets, Kevin had a wealth of information to share with us on how our solution helps ad exchanges like MoPub succeed. MoPub runs the world’s largest ad exchange for smartphone apps, MoPub Marketplace, serving over 18 billion ads per month across 10,000 apps and 5,000 publishers.