Five Tips for a F’ing Great Logo

Filed in Corporate, Druid

This post originally appeared on Druid.io on July 23, 2014. Everyone wants a great logo, but it’s notoriously difficult work—prone to miscommunications, heated debates and countless revisions. Still, after three years we couldn’t put it off any longer. Druid needed a visual identity, so we partnered with the talented folks at Focus Lab for help. Our old logo (left) was...lacking. Much better now, right? Despite our fears, we cranked this out with Focus in a speedy three week sprint. Not only was the process drama-free, it was actually fun. The goal of this post is to give you some insight into how […]

Five Tips for a F’ing Great Logo
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Building a Data Pipeline That Handles Billions of Events in Real-Time

Filed in Corporate, Technology

At Metamarkets our goal is to help our clients make sense of large amounts of data in real-time. Our platform ingests tens of billions of new events every day, and currently comprises trillions of aggregated events. Our real-time analytics platform has two separate yet equally important goals: interactivity (real-time queries) and data freshness (real-time ingestion). We’ve written before about how Druid, our open-source datastore, is able to offer fast, interactive queries. In this post, we’re going to focus on the challenges around achieving data freshness. We’ll talk about the batch-oriented pipelines we started with, and how we approached building real-time […]

Building a Data Pipeline That Handles Billions of Events in Real-Time
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How We Scaled HyperLogLog: Three Real-World Optimizations

Filed in Corporate, Druid, Technology

At Metamarkets, we specialize in converting mountains of programmatic ad data into real-time, explorable views. Because these datasets are so large and complex, we’re always looking for ways to maximize the speed and efficiency of how we deliver them to our clients.  In this post, we’re going to continue our discussion of some of the techniques we use to calculate critical metrics such as unique users and device IDs with maximum performance and accuracy. Approximation algorithms are rapidly gaining traction as the preferred way to determine the unique number of elements in high cardinality sets. In the space of cardinality […]

How We Scaled HyperLogLog: Three Real-World Optimizations
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Build It v. Buy It? How to Save Your Ad-Tech Business $2 Million in Six Weeks

Filed in Corporate, Technology

With hundreds of ad-tech companies competing to gain market share and seeking to distinguish themselves, product managers are constantly weighing the costs and benefits of introducing new product features. Often, the challenge isn’t how to build the functionality, but rather how to prioritize items on their roadmaps and deploy their resources. In many cases, a product feature will fall out of scope of the core mission of the enterprise, so managers ultimately need to decide on whether they should outsource a feature or dedicate valuable manpower to build it internally. With limited resources and bandwidth, analytics-based product enhancements always seem […]

Build It v. Buy It? How to Save Your Ad-Tech Business $2 Million in Six Weeks
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March Release: Time Zone Support and Other Goodies

Filed in Corporate, Technology

Metamarkets is proud to announce the release of two major new features and a slew of small tweaks and bug fixes.

March Release: Time Zone Support and Other Goodies
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