With hundreds of publishers and buyers, it’s difficult to keep track of all of your partners’ bidding activity. Many demand managers get reports each morning informing them where their accounts […]
In a recent post, we discussed a few examples of why providing your buyers access to your inventory through Metamarkets Explore can help them discover new opportunities. But what about when […]
Before utilizing Metamarkets Explore, most exchanges had to send inventory availability spreadsheets to their buyers on a monthly basis. By extending our dashboards to your buyers, you make it easy […]
Transparency in digital marketing continues to be a dominant theme of 2017 – major brands like P&G and Unilever are backing up their calls to clean up the digital ad […]
As the top interactive analytics tool for programmatic marketers, Metamarkets Explore not only lets users dive deep into their granular-level data – it also helps users better collaborate and share […]
As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 200 billion programmatic events pass through its platform daily from top exchanges and buyers across the […]
We recently released our Transparency Opportunity Report, which highlights how a lack of data transparency in the programmatic advertising market is inhibiting the growth of media buying. From that study, […]
