Optimization Techniques for Increasing Spend on Your Exchange

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We previously discussed a few ways that publisher services and sales teams at exchanges can use our interactive analytics to optimize their publishing partners performance. In this post, we will shift gears and focus on how demand services and sales teams at exchanges can drive more spend through effective buyer monitoring, inventory merchandising, PMP opportunity discovery, and unclaimed inventory analysis.   Monitoring Buyer Trends Buyer teams can use the Explore Dashboard to quickly identify where major increases and decreases in spend are occurring. By sorting on absolute change, you can quickly see which DSPs are spending more this week compared to last […]

Optimization Techniques for Increasing Spend on Your Exchange
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Best Practices for Faster Query Speed

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At Metamarkets, we have designed our product to provide data-rich answers to our users’ questions as quickly as possible. Our original hypothesis was that if we put programmatic data at the fingertips of our users, they would get the insights they need and then leave the product to continue on with their other daily tasks. However, over time we have observed just the opposite– by providing quick, data rich answers to our users questions, those users actually stay in product longer, often times, throughout the whole day. With most Metamarkets users running multiple queries throughout the day, we wanted to […]

Best Practices for Faster Query Speed
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