Tips for Optimizing Your Active Campaigns

Filed in Best Practices, Data Visualization, Technology, Visualization

In a recent post, we discussed a few examples of why providing your buyers access to your inventory through Metamarkets Explore can help them discover new opportunities. But what about when a campaign is in mid-flight? Providing access to data visualizations that clearly show your inventory throughout a campaign can be the difference between a successful campaign and one that drastically misses expectations. Some of our customers tweak their campaigns across more than 20 dimensions at once – they don’t need to write any new queries or wait for results; they can instantly evaluate inventory on an ad hoc basis when […]

Tips for Optimizing Your Active Campaigns
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How To Help Your Buyers Discover Available Inventory

Filed in Best Practices, Data Visualization, Technology, Visualization

Before utilizing Metamarkets Explore, most exchanges had to send inventory availability spreadsheets to their buyers on a monthly basis. By extending our dashboards to your buyers, you make it easy for buyers to see how much inventory is available for their target parameters, what price they can expect to pay, and how it performs over time. Enabling this type of transparency to your buyers allows them to properly plan their programmatic campaigns and commit to budgets with confidence. Let’s say a buyer was curious about inventory available with the following parameters: Ad Size: 320 x 50   Country: US & UK   […]

How To Help Your Buyers Discover Available Inventory
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Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors

Filed in Best Practices, Industry, Musings

Transparency in digital marketing continues to be a dominant theme of 2017 – major brands like P&G and Unilever are backing up their calls to clean up the digital ad ecosystem by reducing their spending and decreasing the number of sites they spend on. It is becoming increasingly urgent for marketers to offer radical transparency in programmatic marketing if they wish to keep up with the brands’ growing demands. This is the third post in our three-part series taking a deeper look at the results of our recent research (see: The Transparency Opportunity) that looks at the perceptions of brands, […]

Transparency Opportunity Blog Series: Overcoming the Inhibiting Factors
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Sharing Data With Your Team Members Through Scheduled Reports

Filed in Best Practices, Company, Data Visualization, Technology, Visualization

As the top interactive analytics tool for programmatic marketers, Metamarkets Explore not only lets users dive deep into their granular-level data – it also helps users better collaborate and share data with others. We have previously discussed how many companies choose to extend their dashboards to their partners and customers to provide better transparency into their businesses, as well as how some companies utilize the Metamarkets API to pull data into their own applications and systems. But what about colleagues within your organization who don’t have daily access to Metamarkets Explore and might benefit from the insights provided by your data? Scheduling […]

Sharing Data With Your Team Members Through Scheduled Reports
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The Numbers Are In: Programmatic Video is on the Rise

Filed in Best Practices, Company, Industry, Product Update, Technology

As an industry standard for interactive analytics in programmatic marketing, Metamarkets sees more than 200 billion programmatic events pass through its platform daily from top exchanges and buyers across the adtech ecosystem. Until recently, mobile and display data held a dominant share of the events analyzed in Metamarkets dashboards. However, in a clear illustration of the growth of video content in programmatic media, that data is starting to shift more and more toward video events. Last month the Metamarkets platform hit an all-time apex for video events – in only 30 days, we processed and visualized nearly 560 billion monthly […]

The Numbers Are In: Programmatic Video is on the Rise
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